Product Marketing Manager, Lead Generation

Responsibilities

• Drive the go-to-market (GTM) strategy and execution for Rich Business Messaging (RBM) and Lead Generation products to accelerate market adoption.
• Lead user research and market analysis to generate insights, using this data to make valued business recommendations that influence Product and Sales roadmaps.
• Develop critical user journeys and cohesive lifecycle strategies to drive step-changes in user growth for new innovations like Agentic Lead Form Ads and RCS Message Ads.
• Manage stakeholder interests across Product, Engineering, and global Sales teams, acting as a trusted partner to ensure alignment on 2026 business objectives.
• Create and execute medium-to-large-scale marketing campaigns and sales enablement programs that clearly communicate the value of Google's solutions to both C-level executives and practitioners.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing, partner marketing, or business-to-business (B2B) marketing in the technology or digital advertising industry.
• Experience developing and executing go-to-market strategies for technology products or features.
• Experience managing cross-functional projects with internal and external stakeholders.

Preferred

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Deep expertise in the digital advertising landscape, particularly in lead generation, business messaging (RCS/SMS), or conversational commerce.
• Exceptional ability to analyze and synthesize complex market data and engage intelligence into clear, actionable business narratives.
• Demonstrated ability to drive marketing outcomes for complex projects, proactively taking initiative to kick off new work streams.
• Proven track record of influencing cross-functional teams and acting as a trusted partner to executive stakeholders in product and feature development.