Responsibilities

• Market & Customer Intelligence: Research law firm owners, managing partners, and attorneys across our target practice areas: understand their motivations, growth blockers, and what makes Lawhive's model compelling vs. alternatives
• Positioning & Messaging: Own positioning and messaging for Lawhive's platform: how we talk about it, the integration journey, and the commercial upside for firms that join; Translate complex product capabilities into language that resonates with firm owners.
• Product & Feature Launches: Plan and execute go-to-market for new platform capabilities as they roll out across the acquired firm network; Build internal enablement so the M&A and commercial teams can articulate every update clearly and consistently.
• Sales & M&A Enablement: Create the materials that power deal conversations: pitch decks, one-pagers, objection handling, battlecards, and deal narratives; Develop case studies and success stories from lawyers already on the platform that give prospects the proof they need to move.

Requirements

• Strong background in B2B tech product marketing, ideally in SaaS, legal-tech, or professional services technology
• Demonstrated results across the core PMM remit: market research, positioning, product launches, and sales enablement that drove measurable outcomes (pipeline growth, improved conversion, shorter sales cycles)
• Experience marketing to professional services audiences: lawyers, financial professionals, or similar
• Background supporting consultative, deal-led processes: enterprise sales, partnerships, or M&A
• Exceptional writer who can translate a complex AI product into benefits that resonate with lawyers, not engineers
• Commercially sharp with the instincts to understand what moves a law firm owner
• Self-directed, comfortable building from scratch, and energised by ambiguity

Preferred

• Experience at an AI-native or AI-first startup
• Exposure to the US consumer legal market or law firm operations
• Background in M&A or integration marketing

Benefits

• 🩺 Healthcare benefits: 'Premium' plan with 100% employee cover and 50% dependent cover
• ✈️ Vacation: 20 days + 11 Federal holidays + 1 day of Birthday leave
• 💰 401k: Matching contribution up to 2% of salary
• 💰 Equity: Options in Lawhive LTD