Product Marketing Manager

USA (Remote)

$103K/yr – $167K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end GTM and product-launch enablement for a developer-focused SaaS platform, driving messaging consistency, content that builds awareness and pipeline, and collaboration with sales, campaigns, and product to optimize the funnel.

  • Growth/Go-to-Market: coordinate launches, messaging, and sales enablement to ship on schedule.
  • Learning loops and content: partner with campaigns to test, synthesize results, and surface findings to inform next steps; develop launch content and SEO-driven assets that support demand generation.
  • Messaging and funnel optimization: maintain consistent narrative across touchpoints, track the customer journey, and contribute scalable assets and plays that address gaps.

Job Description

Responsibilities

  • Support product launches across the platform : coordinate timelines, messaging, and sales enablement materials so launches ship on schedule and reps have what they need to sell
  • Participate in GTM learning loops : partner with campaign and digital marketing teams to execute tests across ads, sales plays, and campaigns; synthesize results and surface findings to inform next steps
  • Develop content that supports awareness and pipeline : write launch content, blog posts, ebooks, and SEO/GEO-driven assets that reinforce positioning and support demand generation efforts
  • Maintain messaging consistency : update narrative and messaging across customer touchpoints as positioning evolves, coordinating with sales, campaigns, and product to ensure alignment
  • Collaborate with sales, enablement, and campaigns : work with AEs and cross-functional partners to identify where deals stall and contribute assets and plays that address needs
  • Track the customer journey : monitor how prospects move from awareness to pipeline, identify where conversions drop off in the funnel, flag findings to the appropriate teams for resolution, and contribute to solutions that address gaps
  • Contribute to scalable GTM assets : document what works and help develop templates, talk tracks, and repeatable resources that improve team effectiveness

Requirements

  • 5+ years in product marketing, GTM, sales enablement, or a related B2B SaaS role
  • Track record of building trust with sales and influencing cross-functional partners
  • Proven ability to take ambiguous problems and drive them to completion
  • Strong writing skills and high-bar for quality content, with examples that drove measurable business outcomes
  • Hungry to learn, picks up new concepts quickly, and takes feedback as fuel

Preferred

  • Bonus Qualifications:
  • Technical background or experience marketing to developer or engineering audiences
  • Experience in developer tools, DevOps, or technical B2B SaaS
  • Hands-on experience with AI tools and building AI-powered workflows

Benefits

  • Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
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LaunchDarkly

3.7 Glassdoor

LaunchDarkly isn’t just a leader in feature management — it’s the first scalable feature management platform. Feature management allows development teams to innovate faster by fundamentally transforming how software is delivered to customers. With the ability to gradually release new software features to any segment of users on any platform, DevOps teams can standardize safe releases at scale, accelerate their journey to the cloud and collaborate more effectively with business teams. Today, LaunchDarkly deploys peaks of 20 trillion feature flags each day, and that number continues to grow. Founded in 2014 in Oakland, California by Edith Harbaugh and John Kodumal, LaunchDarkly has been named on the Forbes Cloud 100 list, InfoWorld’s 2021 Technology of the Year list, and the Enterprise Tech 30 list.

Founded in 2014
Oakland, California, USA
585 employees (47 in marketing)
58% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
403.4K
Monthly Google Ads Budget
$294.4K
Traffic Source Mix
Search
29.9%
Direct
61.6%
Referral
6.1%
Social
1.1%
Paid
1.2%

Headcount Trend

Current headcount: ~588

Marketing Team

Marketing Team Size
29 (5% of company)
Median Career Experience
15 years
Median Tenure
1.7 years

Funding

Total Funding
$330.3M
Last Raise
$200M
Series D, 5 years ago

Funding History

  • Aug 2021
    Series D • $200M
  • Jan 2020
    Series Unknown • $54M
  • Mar 2019
    Series C • $44M

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