Responsibilities

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Coordinate cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
• Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning
• Coordinate successful go-to-market activations across multiple internal sales and marketing teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale

Requirements

• 8+ years of professional experience in technology or internet technology, ad-tech, strategic marketing, product management, or management consulting
• Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
• Analytical, data-driven decision maker with experience using deductive reasoning to simplify and communicate complex issues
• Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
• Communication experience that is effective with technical, business, and external stakeholders
• Bachelor's Degree in Business, Marketing or Creative discipline

Preferred

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience leading adoption and integration of AI and data-driven methodologies to drive business outcomes across product marketing and cross-functional initiatives
• Experience in marketing subscription-based and/or enterprise offerings
• Experience leveraging full-funnel marketing (including performance marketing) and outbound sales to drive product growth
• Project/Program Management experience driving partnership via shared goals
• Executive Presence (internally & externally), especially experience driving strategic and tactical product decisions with a C-Level audience
• Demonstrated experience influencing decision makers at all levels of an organization
• Experience reducing complex information into distilling themes that are easily communicated/understood