Responsibilities

• Conduct market research, voice-of-customer analysis, dealer/direct sales feedback sessions, and win/loss reviews to identify customer needs, market trends, growth opportunities, and competitive threats.
• Define product positioning, buyer personas, messaging frameworks, value propositions, and pricing recommendations based on market research, competitive analysis, and customer insight.
• Create sales enablement guidance that helps channel and direct sales teams clearly communicate capture solution value, differentiation, business outcomes, and competitive advantages.
• Develop and execute go-to-market strategies for new software releases, cloud services, AI-enabled capture solutions, partner integrations, promotions, and lifecycle campaigns that support adoption and revenue growth.
• Create and deliver training, launch kits, solution briefs, presentations, battlecards, demos, webinars, and other enablement tools that improve sales readiness and customer engagement.
• Partner with cross-functional teams to develop marketing collateral, website content, newsletters, case studies, customer success stories, solution briefs, and thought leadership content.
• Partner with Revenue Marketing to build demand generation campaigns, digital content, email programs, social media campaigns, webinars, and nurture activities that contribute to pipeline growth and software adoption.
• Work with Product Management, software development, planning teams, Solution Architects, and field teams to communicate roadmap priorities, customer requirements, release updates, and market feedback.
• Manage professional relationships with third-party software partners, technology alliances, and vendors to support integrated solutions, partner messaging, and co-marketing opportunities.
• Monitor product marketing programs and launch performance using KPIs such as revenue, pipeline contribution, software attach-rates, adoption, customer engagement, and market penetration.

Requirements

• Bachelor’s degree in marketing or related discipline.
• Excellent written and verbal communication skills.
• 5+ years of experience with document capture, intelligent document processing (IDP), workflow automation, ECM, content services, or business process automation platforms.
• Experience marketing and managing SaaS solutions, subscription business models, cloud platforms, and software recurring revenue programs.
• 5+ years of B2B software product marketing, solution marketing, software sales enablement, or related experience.
• Proven experience carrying out marketing efforts, including planning, prioritizing and implementing strategy
• Experience working closely with an enterprise sales team
• Highly organized and proficient at managing multiple large, complex projects at the same time
• Advanced skills with Microsoft Excel, PowerPoint, SharePoint and Word
• Excellent presentation skills with the ability to present to large groups of people, both in person and via online meetings, webinars etc.

Preferred

• Experience with AI-powered data extraction, machine learning-based data extraction, workflow automation, or document management solutions.
• Knowledge of integration platforms as a service (iPaaS), Microsoft 365, SharePoint, Power Platform, Azure AI, and enterprise workflow ecosystems.
• Experience supporting dealer channels, direct enterprise sales organizations, and software recurring revenue businesses.

Benefits

• We offer a generous benefits package including medical, dental and vision plans, a 401k match, flexible spending, disability and life insurance, plus paid time off and holidays.