Product Marketing Manager

Own and execute multi-channel B2B marketing for industrial equipment, with cross-functional ownership of messaging, campaigns, content, and sales enablement; drive ROI through integrated print and digital programs and engineering-focused storytelling.

• Responsibilities: Own multi-channel campaign design, execution, and measurement across email, print, social, and digital ads.
• Responsibilities: Create compelling positioning and end-to-end storytelling that communicates our value proposition to engineering and procurement audiences.
• Responsibilities: Produce high-quality content including case studies, white papers, blog posts, and social media content.
• Responsibilities: Collaborate with sales teams to develop effective sales enablement materials and collateral.
• Responsibilities: Design, film, and produce high-quality digital video content showcasing products and customer success stories.
• Responsibilities: Develop integrated marketing campaigns across print and digital channels to support business development goals.
• Responsibilities: Manage the budget for integrated campaigns with cost-effective resource allocation.
• Responsibilities: Coordinate with sales, engineering, and product teams to ensure marketing materials reflect technical capabilities and customer benefits.
• Responsibilities: Track campaign performance and provide insights for continuous improvement.
• Responsibilities: Stay current on industry trends and competitive landscape to inform strategy.