Responsibilities

• Own end-to-end execution of product launches: coordinating timelines, drafting launch messaging, and ensuring every stakeholder knows what's shipping and how to talk about it
• Build scalable launch infrastructure — templates, processes, and systems — so each release requires less rebuilding from scratch and more refinement
• Translate sprint releases and product updates into crisp internal communications that help a sales rep confidently explain a new capability the morning it ships
• Own and maintain launch assets — FAQs, one-pagers, product narratives, positioning guides and use AI tooling to keep them current as the product evolves
• Partner with our Product team on crafting compelling messaging, and with our content marketer on campaign content
• Design evergreen enablement programs including onboarding / ever-boarding, and ongoing skill development; and facilitate them with the authority and presence to make them land
• Build and maintain the competitive intelligence system that keeps reps current: competitive positioning guides, objection handling frameworks, and battlecards that reflect how we actually win
• Own rep onboarding curriculum end-to-end so new hires ramp quickly and confidently
• Own our Aligned platform (in partnership with our content marketer): a regular internal communication cadence that keeps the full GTM team current on what's new and how to sell
• Build lightweight AI workflows and automations that scale your output, surfacing the right content at the right moment rather than relying on manually updated documents

Requirements

• 3–5 years of product marketing experience, ideally at a B2B SaaS or tech-enabled services company.
• Youve owned launch execution before.
• Youve built or contributed to sales enablement programs, and you're comfortable presenting and facilitating in front of a sales team.
• AI fluent: you use AI tools daily to increase the quality and speed of your work, and you're comfortable building lightweight workflows, integrations, and automations.
• Strong writer and storyteller, you can make complex product concepts clear and compelling for a non-technical sales audience.
• You think in systems, not documents, you build things that scale and stay current rather than assets that need constant manual upkeep.
• Highly organized and proactive about process; you notice when something is missing and build it without being asked.
• You work well with a manager who sets direction and trusts you to execute; you don't need every decision made for you.
• You're effective at influencing cross-functional stakeholders (product, sales, CS) without direct authority.

Preferred

• Experience in market research, insights, or adjacent data/analytics industries
• Familiarity with AI-powered products or platforms
• Experience in a high-growth startup where the GTM function was still being built

Benefits

• Upon joining the Knit team, you will receive a competitive salary + commission plan if applicable to role, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more!
• Pay Range $110,000 — $135,000 USD
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