Responsibilities

• Drive category and brand leadership through downstream product marketing, campaigns, launches, messaging, advertising, and digital initiatives.
• Lead product launches with tools and collateral (brochures, videos, case studies) to support sales and channel partners; manage commercialization plans for NPDs.
• Drive GTM strategies to introduce new products, promote growth with existing customers, and expand our customer base.
• Lead research projects with agencies to identify customer insights and execute marketing strategy, campaigns, launches, and promotions.
• Support planning and execution of multiple trade shows and external and internal events.
• Collaborate on pricing, structure, and guardrails; familiar with the NPD stage gate process.
• Manage promotion calendar with market-back inputs from commercial partners.
• Develop digital marketing programs to elevate brands, generate awareness, and drive purchases; create content and measure KPIs.
• Develop market size by region or category and map competitive landscapes.
• Apply strategic marketing, segmentation, and branding principles to execution.

Requirements

• Bachelor’s Degree
• 5+ years of marketing experience in a B2B environment.

Nice To Have

• Bachelor’s Degree in Marketing
• Relevant professional experience in a B2B environment (B2B Building Systems & Products with a preference for Fire Alarm Systems and especially Aspirating Smoke detection in North America)
• Experience with strategic and downstream technical marketing including campaign development and execution, product launches, promotions, advertising, digital marketing, pricing, channel management
• Excellent communication skills to effectively and proactively communicate across different functional teams, customers and global internal stakeholders in a matrix environment
• Experience collaborating with market research agencies
• Excellent teamwork skills, proven ability to influence cross-functional teams without formal authority; influence with sales and product management is especially important
• True ownership mentality, effective organizational, problem solving, multi-tasking skills
• Self-starter with the ability to work independently to deliver business results
• Proven proficiency with a core marketing technology stack, such as SFMC, Google Analytics 4

Benefits

• medical, dental, and vision coverage
• life and disability insurance
• retirement plan
• paid time off (vacation, sick, company holidays)
• 401(k) with employer match
• EAP assistance
• and more.