Responsibilities

• Drive category and brand leadership via downstream product marketing activities including value propositions, campaigns to increase awareness, develop and execute product launches, messaging, claims, advertising, promotion, and digital marketing initiatives
• Lead product launches to enable our sales teams and channel partners with the right tools & collateral such as brochures, videos, case studies to succeed in the market; Develop, execute, and track commercialization plans for NPDs
• Drive effective go to market strategies to introduce new products and promote incremental growth with existing customers and expand our customer base
• Lead research projects, collaborate with agencies to identify customer insights, develop and execute a marketing strategy, campaigns, product launches & promotions
• Support planning, project management and flawless execution of multiple trade shows and external and internal events
• Collaborate with product team to develop optimal portfolio pricing, structure and guardrails. Must be familiar with the NPD stage gate process
• Manage promotion calendar with the market–back inputs from commercial partners
• Able to develop digital marketing programs to elevate brands and products to generate awareness and drive purchase. Activities include digital content creation, SEO development of measurable KPI’s to determine program effectiveness
• Ability to develop market size by region or category, competitive landscapes
• Be well versed with strategic marketing, segmentation and branding principles and execution
• Optimally utilize brand marketing budgets to increase brand equity, revenues & profitability
• Demonstrate a relentless focus on customers and end users, ability to conduct VOC for insights on buying journey, key impact points and impactful launches

Requirements

• Bachelor’s Degree
• 5+ years of marketing experience in a B2B environment.

Preferred

• Bachelor’s Degree in Marketing
• Relevant professional experience in a B2B environment (B2B Building Systems & Products with a preference for Fire Alarm Systems and especially Aspirating Smoke detection in North America)
• Experience with strategic and downstream technical marketing including campaign development and execution, product launches, promotions, advertising, digital marketing, pricing, channel management
• Excellent communication skills to effectively and proactively communicate across different functional teams, customers and global internal stakeholders in a matrix environment
• Experience collaborating with market research agencies
• Excellent teamwork skills, Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, and product management is especially important
• True ownership mentality, effective organizational, problem solving, multi-tasking skills, etc.
• Self-starter with the ability to work independently to deliver business results
• Proven proficiency with a core marketing technology stack, such as SFMC, Google Analytics 4, etc.

Benefits

• medical, dental, and vision coverage
• life and disability insurance
• retirement plan
• paid time off (vacation, sick, company holidays)
• 401(k) with employer match
• EAP assistance
• and more