Responsibilities

• Craft clear and persuasive product positioning and messaging for both internal stakeholders and external audiences
• Develop, maintain, and optimize sales enablement tools, solution collateral, and content-including whitepapers, videos, and interactive materials.
• Contribute to go‑to‑market (GTM) plans and integrated campaigns aimed at driving demand and boosting adoption
• Equip sales teams and partners with training, presentation resources, and competitive insights to strengthen positioning
• Partner closely with product management and marketplace collaborators as a key contributor
• Act as an ambassador for product strategy across internal teams and external channels-whether presenting live, virtually, or through other platforms
• Serve as a subject matter expert on ideal customer profiles (ICPs), buyer personas, content strategy, and GTM execution

Requirements

• Bachelor's degree in marketing or related experience
• 4+ years in product marketing, partner marketing, product management, consulting, or pre‑sales in HCM Benefits.
• Strong understanding of subscription-based B2B software
• Experience with product marketing essentials: campaigns, competitive intel, positioning, pricing/packaging, sales enablement
• Excellent writing, presentation, and communication skills
• Detail‑oriented, organized, data‑driven, and able to thrive in a fast‑paced environment
• Self‑motivated team player with strong analytical and creative abilities
• Proficient in Microsoft 365.

Preferred