Product Marketing Manager Intern (TikTok Shop Product Marketing) - 2026 Summer (MBA)

Seattle, WA (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 4 months ago

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Job Summary

Drive GTM and lifecycle marketing strategies to grow and retain sellers on TikTok.

  • Own data-driven lifecycle marketing and GTM strategies across the seller journey.
  • Must-have: Experience in product or lifecycle marketing for ecommerce.
  • Standout: Cross-functional influence with product, design, and analytics.

Job Description

Responsibilities

  • Drive go-to-market strategies - including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets - across the seller journey to convert, grow, and retain our sellers.
  • Partner with marketing teams to ensure product suite is on-message and maximized across each channel.
  • Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention.
  • Be the Voice of the Customer, by managing input and feedback from various types of users (end-users, merchants, creators, employees)
  • Partner with Product Management, Design, Data Science and Engineering to identify impactful product opportunities and prioritize efforts
  • Build research to help influence Product Roadmap: ROI analysis, dependency analysis and other techniques to prioritize the product requirements.

Requirements

  • Currently pursuing an MBA degree.
  • Able to commit to working for 12 weeks during Summer 2026.
  • Experience in product marketing, growth or lifecycle marketing in eCommerce, social commerce.
  • Experience working with product management, analytics and design to scale products.
  • Experience in growth and lifecycle marketing via email, in-product, content marketing and other owned channels.
  • Ample experience working with and influencing cross-functional partners (marketing, design, copywriting).
  • Familiarity with marketing automation, A/B testing and analytical tools.

Preferred

  • Industry knowledge of eCommerce.
  • Previous marketing asset design experience.
  • B2B marketing experience.

Benefits

  • Interns have day one access to health insurance, life insurance, wellbeing benefits and more.
  • Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year).
  • Interns who are not working 100% remote may also be eligible for housing allowance.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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