Responsibilities

• Lead product marketing for the product launches — partner with Product, Sales, and Marketing to define positioning and messaging, build the go-to-market plan, and drive launch readiness end to end.
• Own and develop messaging frameworks across the product portfolio, grounded in real audience and market research, and keep messaging consistent across every internal and external touchpoint.
• Build the materials that enable Sales and Customer Success — pitch decks, one-pagers, battle cards, and the tools that translate product value into the language district buyers actually use.
• Coordinate go-to-market planning and execution across teams — gathering inputs, clarifying priorities, and keeping launches aligned and on schedule.
• Run win/loss interviews, competitive analysis, and qualitative customer research, then synthesize and share findings so they actually shape strategy and future PMM work.
• Carry marketing for Inquiry Journeys and the broader portfolio as priorities shift across the year.

Requirements

• [5–8]+ years of product marketing experience, ideally in K–12, edtech, or another mission-driven, complex-sale environment. Experience marketing to school districts is a strong plus.
• A track record of owning or playing a central role in product launches.
• Exceptional communication and storytelling — you turn complex product features and market context into clear, persuasive narratives.
• Sharp customer and market instinct — you understand buyers and competitors well enough to make messaging land.
• Strong cross-functional coordination — you build the partnerships and run the proactive communication that keep Product, Sales, CS, and Marketing in sync.
• High executional ownership — you drive high-quality work independently and on time, often across more than one product at once.

Benefits

• Health & 401K: Employee-covered health care and retirement match
• Flexible PTO & Company Closures: Flexible PTO and 12+ observed days off.
• Chances to Connect: Biannual company retreats and optional local meetups
• Remote Opportunities: Most positions are remote, supporting work-from-home flexibility
• Perks and Stipend: Technology package provided, plus a home office stipend
• Learning and Development: Educational and development opportunities, monthly Brunch and Learns, and more!