Responsibilities

• Craft and continuously refine positioning, value propositions, and messaging frameworks across DarcyIQ's six product modules (Chat & AI Agent, Meetings Hub, Scoping & Estimates, Document Generation, AI Workflows, MCP Studio) and our Forward Deployed Engineering service line
• Develop GTM strategy for Forward Deployed Engineering — positioning embedded engineering services alongside DarcyIQ and other channel partner solutions as a unified offering for mid-market and enterprise AWS customers
• Own end-to-end GTM for new DarcyIQ features and module releases — from beta through general availability and post-launch optimization
• Build sales enablement that makes our teams unstoppable: pitch decks, battlecards, objection-handling guides, demo scripts, and ROI calculators for both DarcyIQ and FDE services
• Maintain competitive intelligence across AI sales-enablement, proposal-automation, embedded-engineering, and partner-ecosystem tooling — produce battlecards and win/loss analyses that arm sales
• Source, write, and promote customer case studies and success stories that prove DarcyIQ's validated outcomes — 3X project capacity per engineer, 40% faster time-to-production, 30% quality improvement, and 99.7% customer retention
• Develop thought-leadership content — blog posts, whitepapers, webinar scripts — that positions DarcyIQ and FDE as authorities in AI-powered consulting and embedded engineering
• Serve as the voice of the market inside product and engineering teams, translating customer interviews, win/loss data, and competitive analysis into actionable roadmap recommendations
• Define and track KPIs that matter: adoption and usage growth, pipeline contribution, win-rate lift, enablement asset utilization, and time-to-market for launches

Requirements

• 5+ years of product marketing experience in B2B SaaS, enterprise software, AI/ML platforms, or developer-tooling companies
• Demonstrated ability to translate complex technical products and services into clear, compelling market narratives — with writing samples or a portfolio to prove it
• Proven track record building sales enablement programs that measurably improved win rates, deal velocity, or seller confidence
• Experience leading cross-functional GTM launches involving product, engineering, sales, and marketing teams
• Experience positioning both a product and a services offering — you understand how to market software and consulting/engineering services as complementary solutions
• Strong analytical mindset — comfortable with data, metrics, and making decisions based on evidence rather than gut feel
• Excellent written and verbal communication skills, with the ability to present to executive audiences and industry analysts
• Bachelor's degree in Marketing, Business, Computer Science, or a related field — or equivalent experience that proves you can do the job

Preferred

• Familiarity with the AWS partner ecosystem — AWS Partner Network programs, ACE co-sell, AWS Marketplace, funding programs, or Partner Central
• AWS certification (Cloud Practitioner, Solutions Architect, or similar) or willingness to obtain one within the first 90 days
• Experience marketing AI or ML products, particularly platforms that integrate with CRMs, ERPs, or developer tooling
• Background in or exposure to the consulting, MSP, or professional services industry — you understand the consultative sales motion from the inside
• Experience with embedded engineering, staff augmentation, or managed services go-to-market motions
• MBA or technical Master's degree
• Experience with marketing automation (HubSpot, Marketo), CRM (Salesforce), and analytics platforms (Amplitude, Google Analytics, Tableau)