Drive product marketing for ICON's new products, translating features into differentiated value across B2B/B2C and leading cross-functional GTM campaigns.

• Own go-to-market strategy, messaging, and assets for product launches across developers, homebuyers, and industry leaders.
• Collaborate with cross-functional teams to translate complex product features into clear value propositions.
• Partner with design, video, and content teams to develop high-impact marketing assets for all channels.
• Build and execute campaigns to generate awareness, pipeline growth, and accelerate sales across segments.
• Conduct competitive analysis and customer research to understand market trends and product-market fit.
• Conceptualize and execute social-first campaigns that showcase technology, culture, customers, and thought leadership.
• Track and report on campaign performance, lead funnel metrics, and product adoption to inform ROI.
• Work with Product, Sales, Comms, and Design to ensure alignment on messaging and execution as the voice of the customer.
• Monitor industry developments to inform messaging and position ICON as a market leader.