Responsibilities

• Product Portfolio Strategy
• Support development and execution of product portfolio strategies aligned with company growth objectives.
• Identify new product opportunities, product gaps, and portfolio optimization initiatives based on customer and market needs.
• Monitor product lifecycle performance, including product launches, growth, maturity, and retirement planning.
• Evaluate underperforming, redundant, and obsolete products and recommend improvement actions.
• Support development timing, launch readiness, and commercialization activities for new products and services.
• Product Marketing and Go-to-Market Execution
• Develop product positioning, messaging, and customer value propositions for targeted customer segments.
• Support go-to-market planning and execution for new products, product enhancements, and service offerings.
• Collaborate with Sales and Marketing teams to create product launch materials, campaigns, and customer-facing communications.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Product Management, Supply Chain, Communications, or a related field.
• 5+ years of experience in product marketing, product management, customer marketing, market research, category management, or a related discipline.
• Experience in automotive or heavy-duty transportation aftermarket preferred.
• Strong understanding of product portfolio management, product lifecycle management, and go-to-market strategy development.
• Experience developing product positioning, customer value propositions, and product marketing initiatives that drive growth and customer engagement.
• Demonstrated ability to analyze market trends, customer behavior, competitive activity, and business performance data to identify opportunities and guide decision-making.
• Experience supporting new product development, product launches, and commercialization activities.
• Strong understanding of customer and market segmentation, and product alignment.
• Ability to translate customer insights and market intelligence into actionable product and marketing strategies.
• Experience collaborating with Sales, Purchasing, Supply Chain, Operations, Vendor Management, and Marketing teams to execute cross-functional initiatives.

Preferred

• Experience in automotive or heavy-duty transportation aftermarket preferred.

Benefits

• Medical insurance (three plan offerings to fit your needs)
• Participate in HTI’s Wellness Discount to save on monthly medical contributions
• Free virtual medical and behavioral healthcare through Teladoc
• Dental and vision insurance
• Safe Harbor 401k plan with company match
• Company-paid life and long-term disability insurance
• Industry-standard paid-time-off and paid holidays
• Parental and bereavement leave
• Employee Assistance Program
• Rewards and recognition program