Product Marketing Manager

Responsibilities

• Market and customer insight: Build a deep understanding of the patient journey, customer needs, competitive dynamics, and market opportunities. Bring voice-of-customer and field feedback back to Product Management to shape the roadmap.
• Positioning and messaging: Develop and maintain differentiated positioning, value propositions, and key messages for each product and audience, including cardiologists, radiologists, interventional cardiologists, referring physicians, and hospital administrators.
• Go-to-market strategy and launches: Lead launch planning and execution for new products, features, and platform enhancements, from strategy and timelines through commercialization and adoption tracking.
• Adoption and utilization strategy: Identify barriers to adoption within target customer segments, work cross-functionally to build plans that remove them, and pursue deeper reach in existing accounts.
• Campaigns and omnichannel programs: Partner with Marketing Communications to design and run integrated campaigns that reach and educate target customers across channels.
• Sales and field enablement: Build the tools the field needs to win: sales presentations, solution briefs, case studies, demo and value materials, and training content. Partner with Sales leadership, Sales Training, and field advisors to make sure the tools get used.
• Clinical evidence and thought leadership: Translate complex clinical evidence and health economics data into clear, credible claims and commercial messaging. Work with Clinical and Medical Affairs to develop educational and thought leadership content, and engage physicians and key opinion leaders as advisors.
• Compliance: Work with Clinical, Regulatory, Legal, and Medical teams so that marketing materials and programs go through the required review processes and meet applicable requirements.
• Metrics and forecasting: Set measurable goals, manage timelines across activities, and take a data-driven approach to evaluating program effectiveness. Support product forecasting and business planning.
• Cross-functional alignment: Align Marketing, Sales, Product, Clinical, Customer Success, and Professional Education on a single, consistent market narrative across every customer touchpoint.

Requirements

• MBA from an accredited institution (required). A bachelor’s degree in business, science, engineering, or a related field is preferred.
• 5+ years of relevant professional experience in marketing, product marketing, market development, commercial strategy, consulting, or a related field. Pre-MBA experience and substantive MBA internships or rotations count toward this requirement.
• Experience in medical device, life sciences, diagnostics, digital health, or healthcare technology is strongly preferred, as is experience developing or launching marketing initiatives that drove adoption.
• Experience working with or alongside sales organizations, such as field sales, field marketing, or sales enablement, is a plus.
• Experience in a start-up or high-growth environment, and familiarity with cardiology or medical imaging, are a plus.
• Ability to work on-site at our San Francisco or Rohnert Park, California office. Occasional travel to customer sites, conferences, and company events may be required.

Preferred

• Experience in a start-up or high-growth environment, and familiarity with cardiology or medical imaging, are a plus.