Responsibilities

• Hardware Positioning and Messaging: Develop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership).
• Translate technical specifications into operator value across enterprise and mid-market segments.
• Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives.
• Repair and Hardware Services GTM: Own the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator impact (downtime reduction, throughput protection, cost control).
• Identify competitive positioning opportunities against alternative service providers and OEM-direct offerings.
• Partner with the growth team to build full campaigns that expand the services TAM, including emails, landing pages, PPC programs, and Gong cadences.
• Align launch and campaign strategy with Product and Sales for new service tiers or coverage expansions.
• Sales Enablement: Produce sales collateral including one-pagers, battlecards, and objection-handling guides for hardware and services.
• Develop talk tracks that connect service capabilities to operator risk reduction and total cost of ownership.
• Partner with Sales leadership to identify gaps in field readiness and close them with targeted enablement.

Requirements

• 4 to 6 years in product marketing or related B2B SaaS roles, preferably in restaurant, retail, hospitality, or hardware technology
• Experience marketing physical products, services portfolios, or platform ecosystems
• Proven track record crafting differentiated messaging that drives adoption and pipeline
• Strong grasp of competitive analysis, positioning, and buyer segmentation
• Comfortable working with technical product specifications and translating them into operator value
• Confident communicator across all levels, from sales calls to executive briefings
• Self-directed and thrives in fast-paced, cross-functional environments
• Exceptional storyteller who can translate complexity into clarity
• Additional skills:
• Best fit for someone with 6 to 7 years in product marketing.

Preferred

• Experience marketing to restaurant operators, QSR brands, or fast-casual chains
• Experience with ISV partner marketing or marketplace ecosystems
• Familiarity with the hardware lifecycle: sale, deployment, repair, refresh
• International market experience or exposure to global GTM motions

Benefits

• PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
• We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws.