Product Marketing Manager - Growth

Responsibilities

• Develop the growth strategy for a specific product area
• Identify the highest-leverage opportunities to increase pipeline and bookings across new customers, existing customers, verticals, partners, and product use cases
• Develop hypotheses about what is constraining growth, validate them with data and field research, and translate them into clear action plans
• Segment customers and prospects using product, market, and CRM data to identify the audiences, accounts, and sellers most likely to convert
• Build and execute growth programs
• Design and run go-to-market experiments that produce measurable revenue impact, then turn the winners into repeatable programs and continuously improve their efficiency and return
• Develop full-funnel programs connecting targeting and messaging with demos and proof-oriented offers that reduce adoption friction, such as demo kits, limited trials, and partner-supported installation
• Create cross-sell and expansion programs for priority customer segments and verticals, such as K-12 schools, higher education, and healthcare
• Stay hands-on across strategy, analytics, messaging, program design, and field execution rather than handing initiatives off after conception
• Activate sales and partners

Requirements

• 6-10 years of experience in driving revenue growth through product marketing, go-to-market strategy, or another analytical and commercially-oriented role
• A demonstrated ability to create measurable pipeline, adoption, or revenue, not simply produce launches, campaigns, or content
• Strong commercial instincts and comfort working directly with sales reps, sales leaders, partners, and customers
• Strong quantitative and analytical skills: you can pull and cut data yourself using SQL, Sheets, and CRM reporting to segment audiences and evaluate program performance
• Excellent writing, storytelling, presentation, and live-training skills
• Strong product and marketing taste: you can distinguish an exceptional experience, campaign, message, offer, or sales asset from an average one, and explain why
• Exceptional cross-functional leadership and the ability to drive work through teams you do not directly manage
• A builder's mentality and high execution capacity: curious, creative, resourceful, organized, fast-moving, and accountable for business outcomes

Preferred

• Go-to-market and revenue-focused roles at high-growth B2B technology companies who have worked deeply with sales teams, customer opportunities, and growth programs, especially those seeking greater ownership of growth strategy, experimentation, and business outcomes
• Growth or Product Marketing Managers with direct ownership of acquisition, adoption, or revenue
• Solutions consultants or sales strategists with strong analytical, product, and marketing capabilities
• Experience in physical security, cybersecurity, IT infrastructure, proptech, construction technology, hardware-enabled SaaS, or another technically complex category

Benefits

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Starting January 2027, Verkada will match a portion of an employee’s 401(k) contributions based on eligible earnings. Match vests on 2 year anniversary
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily