Responsibilities

• Turn Product Into Story You’ll take what we’re building and make it matter. Translate roadmap into clear, compelling messaging that shows parents not just what a feature does, but how it changes their everyday life.
• Launch What We Build Own go-to-market for features, content drops, and big moments. Write the brief. Shape the narrative. Partner across Growth, Lifecycle, Creative, and Social to bring it to life across every channel.
• Market Content Like a Product Our content isn’t a library, it’s a strategic offering. You’ll position series, workshops, and new drops in ways that feel differentiated, urgent, and transformative.
• Sharpen the Message Keep our messaging tight, human, and clear. Eliminate fluff. Strengthen differentiation. Make sure what we promise matches what parents experience inside the product.
• Connect the Dots Work closely with Product, Content, Analytics, Growth, and Creative. Be the bridge between what we build and how we show up in the world.

Requirements

• 4–6 years of experience in product marketing, content marketing, or growth marketing
• Experience partnering closely with Product teams on feature launches
• Strong messaging and positioning skills - you can turn complexity into clarity
• Comfortable working in fast-moving, ambiguous environments
• Highly organized and proactive - you don’t wait to be handed a brief
• Deeply collaborative and low-ego
• Data-informed - you care about performance and iteration
• Excited about building a category-defining consumer brand
• Hybrid role requires 3 days per week in Midtown Manhattan office

Preferred

• Have experience in subscription businesses
• Working knowledge of analytics/dashboards like Amplitude or Looker/Omni
• Have worked in content-driven or community-driven products
• Have experience marketing both technology and media/content

Benefits

• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture