Product Marketing Manager, Go-to-Market

Atlanta, GA (Hybrid)

$128K/yr – $191K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own and orchestrate multi-launch marketing releases, ensuring customer-centric deliverables, tight cross-functional alignment, and data-driven improvements from planning through post-launch review.

  • Release governance: build and run integrated plans, milestones, and readiness criteria across product, marketing, and sales squads.
  • Customer-centric execution: translate customer needs into simple, actionable launch assets and communications.
  • Continuous improvement: establish scalable release processes, retros, and metrics to optimize future strategies.

Job Description

Responsibilities

  • Own end-to-end marketing release management for multiple concurrent launches, from early planning through post-release evaluation
  • Develop and maintain integrated release plans, timelines, milestones, and readiness criteria
  • Act as the voice of the customer, ensuring field and customer facing deliverables are simple, value-centric and actionable
  • Ensure alignment between product development schedules and marketing GTM plans
  • Proactively identify risks, dependencies, and constraints; drive mitigation plans to keep releases on track
  • Serve as the primary point of contact for marketing release readiness, partnering closely with Product Management, Product Operations, Marketing, Enablement, Sales and Customer Success
  • Facilitate release reviews, launch readiness checkpoints, and go/no-go decisions
  • Drive clarity on roles, deliverables, and ownership across launch stakeholders
  • Define and evolve marketing release management processes, tools, and best practices to scale with the business
  • Create standardized launch frameworks, playbooks, and templates to improve speed and consistency
  • Ensure accuracy, completeness, and timely handoff of launch assets across channels
  • Maintain executive-ready visibility into launch status, risks, and outcomes
  • Act as a calm, trusted operator during high-visibility or high-pressure launches
  • Partner with marketing and analytics teams to define launch success metrics
  • Conduct post-launch retrospectives to capture learnings and drive process improvements
  • Use data and insights to recommend changes to future release strategies
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OneTrust

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OneTrust is the leading AI-Ready Governance platform. More than 14,000 customers globally, including over half of the Fortune 500, rely on OneTrust to accelerate innovation while ensuring responsible data use. To learn more, visit www.onetrust.com

Founded in 2016
Atlanta, Georgia, USA
2.6K employees (201 in marketing)
48% recommend to a friend
51% CEO approval

Traffic Signals

Monthly Visitors
3.4M
Traffic Source Mix
Search
17%
Direct
63.3%
Referral
17.9%
Social
0.8%
Paid
0.9%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
152 (6% of company)

Funding

Total Funding
$2.1B
Last Raise
$150M
Series Unknown, 3 years ago

Funding History

  • Jul 2023
    Series Unknown • $150M
  • Mar 2023
    Secondary Market • $1B
  • Apr 2021
    Series C • $210M

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