Product Marketing Manager

Chicago, IL (Hybrid)

$115K/yr – $145K/yrMid Level3+ years expFull time

Posted 2 hrs ago

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Job Summary

Own end-to-end product launches, define and refine business cases, and coordinate cross-functional GTM efforts to drive adoption, growth, and revenue impact.

  • Lead cross-functional product launches and ensure market success
  • Develop pricing, segmentation, and GTM plans aligned with business goals
  • Track KPIs and optimize post-launch performance

Job Description

Responsibilities

  • Project management of end-to-end product launch workflows, including timelines, dependencies, and stakeholder coordination across multiple departments.
  • Partner with team of Product Managers to define & refine business cases, including high-level revenue models, demand assumptions, and forecasting inputs.
  • Contribute to product pricing frameworks and channel segmentation recommendations in partnership with leadership.
  • Monitor industry trends and competitive intelligence to identify product value proposition, opportunities, risks, and differentiation points.
  • Gather and synthesize voice of customer, partner, and sales feedback to inform product positioning and prioritization.
  • Ensure every product release is thoughtfully planned, effectively communicated, successfully brought to market, and adopted by clients.
  • Support the development of GTM strategies and requirements for new products, features, and enhancements based on a tiered client structure.
  • Build and manage structured GTM plans and documents, including target audiences, use cases, channel strategies, and more.
  • Build and define product-level KPIs in partnership with a team of Product Managers (e.g., adoption, engagement, pipeline contribution) in alignment with business goals.
  • Coordinate cross-functional communication to ensure all teams are aligned and informed ahead of product launches.

Requirements

  • 3–6+ years of experience in product management, product marketing, or fintech/SaaS commercialization roles.
  • Strong understanding of go-to-market strategy, product positioning, and campaign execution.
  • Experience working cross-functionally with Marketing, Product, Engineering, and Sales teams.
  • Experience supporting pricing, segmentation, or product analytics initiatives.
  • Understanding of marketing automation, CRM systems, and digital campaign tools.
  • Excellent communication skills with the ability to translate complex concepts into clear messaging and materials.
  • Strong project management and organizational skills; ability to manage multiple priorities simultaneously.
  • Bachelor’s Degree preferred (Marketing, Finance, Business).
  • Proven ability to develop and execute compelling product-messaging campaigns that drive measurable results.
  • Collaborative and adaptable, with the ability to work cross-functionally in a fast-paced environment.

Preferred

  • Bachelor’s Degree preferred (Marketing, Finance, Business)

Benefits

  • Casual work environment with fun, hard-working, and open-minded coworkers
  • Competitive salary with opportunity for performance-based annual bonus
  • Opportunities to up-skill, explore new responsibilities, and network across departments
  • Defined and undefined career pathways allowing you to grow your own way
  • Flexible PTO and work schedule to ensure our team balances work and life
  • Hybrid work schedule, with three days in the office and two days working from home
  • Maternity and paternity leave
  • Medical, Dental, and Vision, Disability insurance
  • Free access to Spring Health, a comprehensive mental health solution
  • 401(k) with company match and a broad selection of investments
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GeoWealth

5.0 Glassdoor

GeoWealth is the advisor driven, tech enabled Turnkey Asset Management Platform (TAMP) built specifically to serve Registered Investment Advisors (RIAs). We are an award-winning provider of wealth management technology; combining a comprehensive and fully-integrated advisor tech suite with best-in-class investment solutions. Our customizable open-architecture platform and our proven spectrum of investment strategies address all the essential needs of investment advisors by helping them grow faster and serve their clients more efficiently. Headquartered in Chicago, GeoWealth was built by a seasoned team of professionals with intricate knowledge of all stages of the wealth management lifecycle. Get in touch to learn more or schedule a live demo of our technology suite. DISCLOSURE: Content posted to the GeoWealth LinkedIn account is intended for general information and educational purposes only. Any comments posted in response to content that is published by GeoWealth on LinkedIn are not to be construed as an endorsement or testimonial of any product or service. We do not compensate people to provide endorsements or testimonials. Third-party rankings and recognition from rating services or publications are no guarantee of future investment success. Working with a highly rated firm does not ensure that a client or prospective client will experience a higher level of performance or results. These ratings should not be construed as an endorsement of the firm or by any client nor are they representative of any one client’s evaluation.Content posted here is intended for investment professionals. Content posted is not investment advice and is for informational purposes only. It is not intended as nor is it an offer, or solicitation of any offer to buy or sell any security, investment or product. View our Policies & Terms here: https://geowealth.com/policies/

Founded in 2010
Chicago, Illinois, USA
144 employees (4 in marketing)
1% recommend to a friend
1% CEO approval

Traffic Signals

Monthly Visitors
23.2K
Monthly Google Ads Budget
$15K
Traffic Source Mix
Search
24.5%
Direct
66.1%
Referral
5.4%
Social
2.3%
Paid
1.4%

Headcount Trend

Current headcount: ~144

Marketing Team

Marketing Team Size
4 (3% of company)
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$118.9M
Last Raise
$42.5M
Series C

Funding History

  • Mar 2026
    Series C • $42.5M
  • Aug 2025
    Series C • $38M
  • Jul 2024
    Series C • $18M

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