Responsibilities

• Own and continuously refine product messaging, positioning, and value propositions for the GENESIS platform.
• Translate technical capabilities into customer-centric benefits for target industries, personas, and buying centers.
• Develop message architecture and core platform narratives that can be adapted by solution, industry, and vertical marketing teams.
• Maintain clear competitive differentiation and articulate where the platform wins and why.
• Support go-to-market strategies for platform releases, solutions, modules, and strategic initiatives.
• Define launch objectives, target audiences, positioning, competitive differentiation, and success metrics in partnership with Product Management and Sales.
• Coordinate cross-functional launch readiness across Product, Sales, Marketing, Customer-facing teams, and partners.
• Ensure platform messaging remains consistent across launches, geographies, channels, and customer interactions.
• Create sales tools, presentations, battlecards, value frameworks, and training materials to support the sales cycle.
• Partner with sales teams on strategic opportunities and complex enterprise deals to help articulate platform value and differentiation.

Requirements

• 5–10 years of experience in product marketing, solution marketing, or related B2B software roles, preferably in industrial automation, SCADA, HMI, IIoT, or OT/IT systems.
• Proven experience supporting enterprise software launches, product positioning, and complex sales cycles.
• Strong understanding of industrial platforms, industrial protocols, and operational environments.
• Excellent communication, storytelling, stakeholder management, and analytical skills.
• Ability to collaborate cross-functionally with Product, Sales, Marketing, Customer-facing teams, and partners.
• Bachelor’s degree in Marketing, Engineering, Computer Science, Business, or a related field.
• MBA or advanced degree is a plus.
• Experience with industrial software platforms such as SCADA, HMI, IIoT, or related automation technologies.
• Familiarity with cloud-based software platforms, cybersecurity considerations in industrial environments, and digital transformation trends.
• Comfort interpreting pipeline, win/loss, and adoption data in partnership with Sales and Marketing Operations.

Preferred

• MBA or advanced degree is a plus.

Benefits

• Hybrid work schedule
• PTO
• Paid sick leave
• 13 holidays
• 401k match with company contribution and match
• Employee Assistance Program
• Health, dental and vision insurance
• Flexible Spending Account