Product Marketing Manager, Gaming

San Jose, CA (On-site)

$108K/yr – $220K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the mobile gaming product marketing strategy and GTM for ad adoption, aligning cross-functional teams to drive gaming ad revenue growth.

  • Growth/Strategic Ownership: shape GTM for mobile app ads and influence product direction with Sales, Global PMM, and regional teams.
  • Solution Design: translate advertiser needs into customer-centric gaming ad solutions with global reach.
  • Data-driven Prioritization: leverage sales insights and analytics to guide product direction and measure impact on gaming revenue.

Job Description

Responsibilities

  • Based on a strong knowledge of trends in the mobile marketing industry particularly in Mobile Gaming and App Service, to affect the strategy/direction of product solutions
  • Partner with Sales leadership, Business Marketing, Global and Regional Product Marketing Managers to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth
  • Collaborate with our gaming product and solutions team to build customer-centric solutions for our mobile gaming advertisers globally
  • Partner with cross functional teams and regional product marketing teams to Develop programs through the lens of clients, ultimately driving business outcomes for our clients and be accountable for ad revenue growth in close alignment with Sales
  • Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development for growth of the gaming business

Requirements

  • BA/BS degree or above
  • 5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing
  • Strong knowledge of mobile gaming, app measurement industry and solutions (SDK, SKAN, 1P/3P app ads attribution, MMP etc.) and experience working on qualitative and quantitative measurement of app performance marketing campaigns.
  • Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences

Nice to have

  • Gaming experience with a technology company, media agency, consulting firm preferred

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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TikTok

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TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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