Product Marketing Manager

Mills River, NC (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-functional product integrity by shaping governance, driving reformulation strategy, and ensuring precise, compliant product copy and claims across launches.

  • Product Governance: Define innovation and reformulation charters, clearly defining product scope, objectives, and timelines for cross-functional teams.
  • Reformulation & Compliance: Central role in the reformulation process from consumer listening to monitoring the latest trends in the industry for ingredient updates. This role is pivotal to the success of making sure all of our products are utilizing the most successful formula possible.
  • Content & Claims: Gather, organize, and manage all product copy, ensuring accuracy and consistency across the portfolio.

Job Description

Own cross-functional product integrity by shaping governance, driving reformulation strategy, and ensuring precise, compliant product copy and claims across launches.

  • Product Governance: Define innovation and reformulation charters, clearly defining product scope, objectives, and timelines for cross-functional teams.
  • Reformulation & Compliance: Central role in the reformulation process from consumer listening to monitoring the latest trends in the industry for ingredient updates. This role is pivotal to the success of making sure all of our products are utilizing the most successful formula possible.
  • Content & Claims: Gather, organize, and manage all product copy, ensuring accuracy and consistency across the portfolio.

Gaia Herbs

3.1 Glassdoor

A leading herbal brand in North America, Gaia Herbs cultivates health and wellbeing by stewarding sustainable relationships between plants and people. Our unparalleled dedication to purity, integrity and potency is meticulously proven by science. We use organic methods from seed to shelf and pioneered the industry’s first transparency program, MeetYourHerbs®.We are proudly based in the beautiful mountains of Western North Carolina.

Founded in 1987
Brevard, North Carolina, USA
182 employees (13 in marketing)
52% recommend to a friend
47% CEO approval

Traffic Signals

Monthly Visitors
224.6K
Monthly Google Ads Budget
$18.4K
Traffic Source Mix
Search
56.1%
Direct
36%
Referral
5.1%
Social
1.8%
Paid
0.9%

Headcount Trend

Current headcount: ~182

Marketing Team

Marketing Team Size
10 (5% of company)
Median Career Experience
15.5 years
Median Tenure
3.3 years

Funding

Total Funding
$70.9M
Last Raise
Series Unknown, 3 years ago