Responsibilities

• Develop go-to-market strategy, messaging, and positioning for new products and features, from internal betas through full-scale launch
• Lead marketing strategy around major sport moments (NFL kickoff, March Madness, MLB Opening Day, etc.), coordinating timing, messaging, and channel strategy to maximize impact
• Design and execute campaigns that drive awareness and habitual use of existing features, working with lifecycle/CRM to build the right nudges at the right moments
• Act as the connective tissue between Product, Data/Analytics, Creative, Growth, Promo, and Comms, ensuring marketing plans are grounded in user insight and business priorities
• Build and manage launch plans and campaign briefs, including audience segmentation, messaging frameworks, and success metrics
• Partner with Product on roadmap input, ensuring marketing considerations (naming, positioning, timing) are baked in early
• Collaborate with Creative on assets that reflect Underdog's brand voice and resonate with sports fans and bettors
• Work with Data/Analytics to define KPIs, measure campaign performance, and translate results into next steps
• Stay ahead of the sports calendar and prediction market/fantasy landscape to anticipate opportunities and competitive moves
• Partner with Promo to align product launches and tentpole campaigns with promotional offers, incentive structures, and timing

Requirements

• 6+ years of marketing experience, with a track record in product marketing, growth marketing, or lifecycle marketing
• Genuine sports interest and fluency, you follow multiple sports closely and understand fan/bettor behavior and culture
• Fantasy sports and/or prediction market experience is a must, whether from working in the industry, or as a deeply engaged player/user who understands the mechanics, terminology, and what drives engagement
• Strong project management skills, comfortable owning multiple launches/campaigns simultaneously with tight sport-calendar deadlines
• Experience translating data and user insights into marketing strategy
• Excellent written and verbal communication; able to flex tone across channels and audiences
• Comfortable operating cross-functionally in a fast-moving, deadline-driven environment

Preferred

• Experience marketing regulated products (sports betting, DFS, or similar)
• Familiarity with tools like Amplitude, Intercom, or AppsFlyer
• A personal history of playing fantasy sports or prediction markets competitively