Responsibilities

• Develop deep expertise in Logile’s fresh operations management solutions and the retail problems they solve.
• Understand customer personas across fresh operations, merchandising, inventory planning, store leadership, and corporate operations.
• Track industry trends related to fresh, shrink, availability, and in-store production.
• Own messaging frameworks, positioning, and value propositions for assigned fresh operations management capabilities.
• Define and refine target market segments and buyer personas, tailoring messaging by format, department, operational complexity, vertical, and sub-vertical.
• Translate detailed product capabilities into business outcomes such as shrink reduction, improved availability, margin protection, and execution consistency.
• Lead go-to-market execution for new product launches and major enhancements within the fresh portfolio.
• Partner with Product Management to shape launch narratives, roadmap storytelling, pricing/packaging, and market readiness.
• Strategize and execute go-to-market approaches as Logile expands across new retail verticals, sub-verticals, and geographic regions, adapting messaging, packaging, and proof points as needed.
• Develop launch plans and internal enablement to support Sales, Solutions, and Customer teams.

Requirements

• ~3+ years of B2B SaaS Product Marketing experience, owning product marketing for a defined product, module, or capability within a larger portfolio.
• Exposure to retail operations, grocery, fresh foods, inventory, supply chain (retail) or store execution environments is strongly preferred.
• Proven ability to adapt positioning and go-to-market strategies across different verticals, sub-verticals, and regions.
• Strong ability to craft clear, outcome-oriented messaging from complex operational concepts.
• Comfort working cross-functionally with Product, Sales, Marketing, and Customer Experience teams.
• Highly organized, self-motivated, and execution-oriented.
• Willingness to travel occasionally for customer meetings and industry events.
• Product Marketing experience in B2B SaaS.
• Understanding of retail operations and fresh foods.
• Ability to craft clear messaging.

Nice To Have

• Experience in grocery or convenience retail.
• Knowledge of supply chain management.
• Experience with integrated marketing campaigns.