Product Marketing Manager at Forza | Council Bluffs, IA | $59K/yr – $75K/yr

Forza

Product Marketing Manager

Council Bluffs, IA (On-site)

$59K/yr – $75K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead product management and marketing for NPI and portfolio in adhesives, sealants, tapes, and cleaners.

Own the New Product Introduction process from concept to shelf and drive cross-functional launches.
Must-have: 3–5+ years in product management or product marketing with strong writing.
Standout: Experience using AI tools daily to accelerate decision-making in a lean growth-stage setting.

Job Description

Responsibilities

Lead the New Product Introduction (NPI) process from concept to shelf
Define product positioning, value props, and messaging by industry and segment
Coordinate R&D, Sales, Ops, and Marketing to launch products that actually win
Manage and optimize our full product portfolio across adhesives, sealants, tapes, and cleaners
Build and maintain all product content — labels, TDS, sell sheets, website copy
Gather competitive and customer intel and turn it into product strategy
Develop sales enablement tools — comparisons, training materials, pitch support
Partner with Sales and leadership on pricing strategy and margin optimization

Requirements

Have 3–5+ years of product management or product marketing experience
Think like an owner — big picture strategy AND detail-level execution
Are a strong writer who can make technical products compelling
Know how to run a cross-functional process without dropping the ball
Use AI tools daily and know how to leverage them to move faster
Thrive in a fast-moving, lean, growth-stage environment

Preferred

Experience in adhesives, sealants, or specialty chemicals is a plus — not required

Forza

FORZA is a boutique law firm and consulting firm focused on personalized costumer care and under the highest standards of quality and service. We are the exclusive member in Costa Rica for the Alliot Global Alliance, the 6th largest multidisciplinary alliance of independent professional firms (accounting and law firms), which has a network of more than 180 firm members in 80 countries around the world.Our team is comprised of professionals with more than 20 years of experience in Legal Services, Business Consulting, Taxes, and Accounting Services. Our group’s expertise along with our high-quality standards and professional level, provides us with the opportunity to offer personalized attention based on the needs of our clients, allowing us to be, more than a service provider, a strategic partner to stand up for the company’s continuing challenges.

Founded in 2019

Alajuela, Alajuela, CRI

226 employees (12 in marketing)

forza.legal