Fluidra’s looking for a Product Marketing Manager – Consumer to join our team in Atlanta, GA (by airport).
What You Will Contribute
The Product Marketing Manager for the Consumer BU plays a vital role in driving growth and profitability across the North America Consumer portfolio (e.g. Automatic Pool Cleaners, Sanitizers, Slides), which spans true omnichannel distribution – including but not limited to online, specialty retail, distributors, buying groups, and home centers. Working with iconic consumer brands like Polaris®, this role helps translate consumer, customer, and market insights into portfolio and go-to-market strategies. The Product Marketing Manager focuses on day-to-day product management execution, commercial readiness, forecasting, competitive analysis, assortment optimization, and roadmap support. She/he partners closely with the SVP/GM Consumer, Finance, Sales, Marketing, Global Product Development, Engineering and Demand Planning to support revenue and margin targets. Additionally, you will:

• Support the Consumer BU long-term strategy by translating business priorities into actionable product, assortment, and go-to-market plans.
• Lead key aspects of new product launches, including timely communication, pricing, specifications, forecasting, go-to-market readiness, samples, training materials, and online content requirements.
• Ensure a competitive and profitable product portfolio based on consumer insights, customer needs, and competitor activity.
• Support P&L management in partnership with Finance and the SVP/GM by providing analysis and recommendations on revenue, margin, pricing, and cost optimization actions.
• Own the product forecast for assigned categories, including both short-term and long-term volume projections, partnering with Sales, Demand Planning, Finance, and Supply Chain to ensure forecast accuracy and business alignment.
• Lead pricing assessments, cost reviews, margin analyses, and business cases to support product and portfolio decisions.
• Serve as a product and consumer subject-matter expert for assigned categories; help develop compelling claims, points of difference, and reasons to believe that can be leveraged by Marketing and Sales.
• Manage consumer research, competitive analysis, assortment planning, product lifecycle management, and SKU rationalization initiatives.
• Partner with Program Management and Global Product Organization to support execution of the product roadmap through the internal stage-gate process and align on platforms, models, features, and specifications.
• Participate in customer meetings and line reviews as the product and consumer expert for assigned categories, supporting Sales and helping align product recommendations with customer needs.
• Lead sales training, customer-facing materials, samples, and other tools needed to enable successful selling of innovation.
  

What We Seek

• Minimum of 6+ years of progressive experience in product marketing, business management, product development, or related commercial roles.
• Experience leading product portfolio, go-to-market, pricing, and P&L-related initiatives.
• Track record of supporting sales growth, margin improvement, market share gains, successful product launches, and portfolio optimization.
• Experience working cross-functionally with Sales, Marketing, Finance, Engineering, Operations, Program Management, and/or Product Development.
• Strong product management and cross-functional collaboration skills, with the ability to influence without direct authority and build effective working relationships across the organization.
• Demonstrated ability to think analytically, and make practical recommendations grounded in research and analysis.
• Ability to work independently with a strong consumer and customer focus.
• Demonstrated ability to manage change, support continuous improvement, and adapt quickly in a fast-paced business environment.
• Curious, commercially minded, and action-oriented, with the ability to identify opportunities and convert them into practical product or portfolio actions.
• Ability to work with detail, discipline, and strong follow-through.
• Excellent communication and presentation skills, including the ability to simplify and communicate complex topics to internal and external stakeholders.
• Strong planning and organizational skills, with the ability to manage multiple tasks and priorities simultaneously.
• Innovative and open-minded, with a willingness to continually learn and search for ideas and opportunities to improve assigned product groups.
• Ability to travel up to 25%, both domestically and internationally.
  

EDUCATION

• Bachelor's Degree in Business, Engineering, Marketing, or related field.
  

What We Offer
An exciting opportunity to dive in and begin your career with a company that offers a competitive total rewards package that includes:

• 9/80 work week schedule (EVERY OTHER FRIDAY OFF!) with subsequent Fridays WFH
• 3 weeks of paid vacation
• 11 paid Holidays
• Free parking for Atlanta Airport for both business and personal travel.
• Full range of health benefits including medical, dental & vision, short & long-term disability
• 401(K) matching (100% of first 3% contributed, 50% of the next 2%)
• Health and wellness programs / gym reimbursement
• Educational assistance up to $7,000 per year
• Company sponsored FUN events!
• Generous product discounts
  

Who We Are
Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential, commercial and wellness pool markets, globally. The company operates in over 45 countries, has over 7,000 employees and owns a portfolio of some of the industry’s most recognized and trusted brands: Polaris®, Jandy®, CMP, S.R. Smith, and Zodiac®. We also sell products under the Cover‐Pools®, iAquaLink®, Grand Effects®, Dell® and Nature2® names. With these combined resources we’re able accelerate innovation in critical areas like energy-efficiency, robotics and the Internet of Things.
Our focus is on creating the perfect pool and wellness experience responsibly. We take our mission to heart, and our employees embody these guiding principles in everything we do: passion for success, honesty & trust, customer collaboration, teamwork and inclusion, learn and adapt, excellence and innovation.
Don't meet every single requirement listed? At Fluidra, we thrive on building an inclusive workspace, so if you are excited about this role and your past experience doesn't align perfectly, we encourage you to apply anyways! You may be just the right candidate for this role or another role in the organization. Fluidra is proud to be an equal opportunity employer. Fluidra recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, or any legally protected characteristic.