Responsibilities

• Develop positioning, messaging, and value propositions across FINBOA’s product portfolio.
• Lead go-to-market planning for new products, enhancements, and integrations.
• Create competitive battlecards, market intelligence reports, and win/loss analyses.
• Conduct pricing and market research to support pricing and packaging recommendations.
• Develop presentations, solution briefs, competitive guides, and objection-handling tools.
• Train client-facing teams on product positioning and differentiation.
• Partner with Product Managers to translate technical capabilities into customer-focused value.
• Align messaging and enablement content with Sales, Client Experience, and Solutions Consulting.
• Support strategic sales opportunities and RFP responses.
• Manage industry analyst briefings and inquiries.

Requirements

• Five (5) or more years of experience in product marketing, product management, solutions consulting, or a related SaaS role.
• Experience developing product positioning, messaging, and go-to-market strategies.
• Strong writing, presentation, analytical, and project management skills.
• The ability to translate technical capabilities into clear business value.
• Experience creating competitive intelligence and sales enablement resources.
• A proven ability to align cross-functional teams around shared priorities.

Preferred

• Experience in financial services, fintech, banking, payments, fraud, disputes, or treasury management is strongly preferred.
• Experience with enterprise software, workflow automation, or industry analyst relations is a plus.

Benefits

• Simple IRA with Company Matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Wellness resources