Responsibilities

• Become an expert on Egnyte’s product/solution capabilities and competitive landscape to develop a strong Financia l Services narrative
• Partner with the Financial Services SME’s & Sales Team by equipping them to discuss products and solutions with customers, as well as develop and deliver industry relevant sales plays
• Lead creation of thought-leading Financial Services industry marketing materials and content across digital and print communications such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement and trade show/event material
• Manage and execute the strategy and integrated marketing campaigns for Financial Services to optimize reach, customer acquisition, and retention
• Create effective materials and collaborate closely with cross-functional stakeholders
• You will own the plan for solution launches including internal and external market communications throughout the Egnyte for Financial Services platform lifecycle. You will need the ability to grasp and translate technical capabilities into business benefits and develop product positioning, buyer journey mapping, messaging and content that resonates with industry-specific customers along each stage of the buying process
• Comfortable leveraging AI across research, content, and analysis workflows, with the instinct to refine outputs into messaging that resonates on a human level.
• This position will report directly to the Senior Director of Industry Marketing

Requirements

• Must have deep knowledge or background in the Financial Services industry
• Understands workflows and processes within banking services, investment services, tax and accounting services or insurance services
• 3+ years of experience in marketing B2B SaaS products
• Excellent written and verbal communication skills, and the ability to produce stellar writing/content under tight deadlines
• Experience in content collaboration and governance landscape in which Egnyte competes
• Strong ability to plan and execute on multiple projects simultaneously
• Track record of successfully influencing and collaborating with cross-functional teams
• Bachelor's degree in marketing, business, technology, or relevant field of study. Industry technical certifications and/or an MBA are desirable

Preferred

• Industry technical certifications and/or an MBA are desirable