Product Marketing Manager

Dallas, TX (Hybrid)

$75K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own the subscription product’s go-to-market: positioning, messaging, and lifecycle across multi-channel campaigns.

  • Must-have: 3–5 years marketing with product or subscription GTM ownership.
  • Standout: Multi-channel campaign experience in real estate settings.

Job Description

Responsibilities

  • Own the subscription product’s positioning architecture, including who it’s for, what it does, and how it’s distinct from our coaching programs
  • Maintain the training versus coaching distinction across every channel, touchpoint, and internal conversation
  • Develop competitive messaging against Buffini, Jared James Academy, Serhant, and others
  • Build and maintain sales enablement materials such as one-pagers, talk tracks, and objection handling for the sales and SDR teams
  • Ensure internal alignment, especially with the coaching sales team, who need to understand this product as a pipeline qualifier rather than a competitor
  • Lead end-to-end acquisition campaigns across email, paid social, webinars, and live events
  • Own the launch sequence including pre-launch email series, launch webinar coordination, and founding member offer
  • Manage the weekly webinar program including coach scheduling, content alignment with the Core 4 curriculum, and promotion
  • Coordinate QR code trial activations at Tom Ferry live events
  • Partner with the Ad Campaign Manager on paid social strategy and creative briefs once that hire is onboarded
FERRY INTERNATIONAL LLC logo

FERRY INTERNATIONAL LLC

"Empowering Professionals to Fulfill Their Greatness” – that’s what Ferry International has been doing for both their clients and employees over the last 20 years. We are the leader in real estate coaching, training, and technology, powered by an ever-growing team of passionate and happy individuals of all backgrounds and talents. Ferry Intl. is the brainchild of industry thought-leader Tom Ferry, who has held the title of No. 1 real estate coach for the last 10 consecutive years and is the nationally bestselling author of “Life By Design” and “Mindset, Model, and Marketing.” Our events such as the Success Summit, Roadmap, Marketing Edge, and Sales Edge are some of the most highly-ranked in the industry, attracting tens of thousands of loyal real estate agents every year. All our accolades result from the collaboration and innovation of our team members who we trust and empower to lead bold creative initiatives. We support them so they can support today’s leading real estate professionals, who are better equipped to serve millions of people looking to buy or sell a home. It is a mission of service that keeps on giving.

Founded in 2004
Santa Ana, California, USA
250 employees (21 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
58.4K
Monthly Google Ads Budget
$14.4K
Traffic Source Mix
Search
26.5%
Direct
64.2%
Referral
6.9%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~250

Marketing Team

Marketing Team Size
21 (8% of company)
Marketing Roles Posted (Last 30 Days)
1