Product Marketing Manager

USA (Remote)

$90K/yr – $100K/yrMid Level2+ years expFull time

Posted 12 days ago

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Job Summary

Own and drive go-to-market initiatives, messaging, and enablement across product launches, messaging frameworks, and content strategy, while building market intelligence and customer advocacy to differentiate our products.

  • Define and execute GTM plans and product launches
  • Create sales enablement assets and competitive insights
  • Collaborate on content and customer advocacy to validate value

Job Description

Responsibilities

  • Develop clear, compelling value propositions and messaging frameworks that differentiate our products and solidify our positioning in a crowded market.
  • Lead end-to-end go-to-market (GTM) execution and product launches, coordinating cross-functional teams to ensure consistent delivery across all channels.
  • Drive sales enablement by arming our team with the tools they need to win, including pitch decks, case studies, one-pagers, and competitive battle cards.
  • Gather deep market intelligence to become the resident expert on our competition and our buyers’ specific purchasing criteria.
  • Partner on content strategy by collaborating with the creative team to produce high-impact assets, such as blogs, whitepapers, and videos, that address every stage of the funnel.
  • Foster customer advocacy by engaging with users to gather insights, testimonials, and success stories that validate our product’s value.

Requirements

  • 2–5 years of dedicated Product Marketing experience, ideally with a strong background in the B2B SaaS space.
  • The ability to communicate through exceptional writing and storytelling, translating complex technical jargon into clear and relatable "human" benefits.
  • Proven project management skills demonstrated by successfully overseeing multiple initiatives simultaneously, from minor feature updates to high-stakes product launches.
  • An analytical mindset that thrives on using data (usage metrics, market trends, and Win/Loss analysis) to drive strategic decision-making.
  • A collaborative spirit reflected in a history of working closely with Product and Sales leadership to align on roadmaps and organizational goals.
  • You embody our core pillars: Teamwork, Excellence, and Integrity.

Benefits

  • You\'ll make a big impact: You\'ll have significant influence over the direction of our product and the future of our company.
  • Competitive benefits: 100% company-paid health, dental, vision, long and short term disability, and life insurance.
  • Work from home: At FMX, we are remote first, but you\'re welcome to use our office as you need. We have one all-company event a year to ensure that you can put a face to that name and establish high-trust relationships with your teammates and co-workers. When you\'re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
  • Home office stipend: We\'ll give you everything necessary to do your job (company-sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture, and accessories. You will also get $60/month toward your home internet connection.
  • Generous PTO and UTO (unplanned time off) policies: If you\'re sick, why should that cut into your vacation time?
  • Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you\'re meeting performance expectations and project timelines.
  • You\’ll enjoy a collaborative culture and a close-knit team: We\'re a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously.

Marketing Team

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