Responsibilities

• Lead or support go-to-market planning, including launch readiness, channel activation, system set-up, marketing coordination, and cross-functional execution.
• Conduct market, customer, competitor, and operational analysis and identify adoption barriers, localization needs, market constraints and operational gaps
• Translate market insights into recommendations for product roadmap, commercialization priorities, and market improvement actions
• Develop and adapt product positioning, messaging, and value propositions for the local market in alignment with the global XR team
• Align cross-functional local stakeholders, including sales, marketing, operations, commercial, customer service, and regulatory
• Local project management for market enablement incl. tracking readiness, launch progress, and execution quality
• Lead coordination of the local rollout of online journey
• Steer offline retail enablement in the market, including ECP selection, onboarding, staff training, and quality audits.
• Create sales enablement tools such as product narratives, training materials, launch toolkits, and competitive guidance for commercial teams.
• Handle customer escalation cases in alignment with local stakeholders, for example customer service, regulatory, and marketing.

Requirements

• 5+ years of relevant professional experience managing omnichannel retail, product marketing, product management, online / offline retail, omnichannel operations, project management, stakeholder management
• Proven track record in optical or health care industry a plus
• Experience with international rollouts and omnichannel strategies
• Proven track record in successfully managing multi-workstream initiatives or roadmap-related programs in a retail or B2B2C context
• Experience managing local rollouts and coordinating cross-functional stakeholders in a matrix organization.
• Strong understanding of product marketing fundamentals, including segmentation, positioning, messaging, launch planning, and go-to-market execution.
• Excellent communication and cross-functional leadership skills; capable of influencing at multiple levels
• Ability to identify operational gaps, localization needs, and market constraints and translate them into practical actions.
• Strong stakeholder management skills across sales, marketing, customer service, regulatory, retail operations, and global teams.
• Analytical mindset with the ability to track readiness, execution quality, launch performance, and customer issues in a structured way.

Preferred

• Optional: Experience with consumer tech, medical device, optical retail
• Optional: Experience with offline retail enablement, including partner or store onboarding, training coordination, and quality follow-up.

Benefits

• Medical
• Vision
• Dental
• 401k Matching
• Employee Assistance Programs
• Vacation and sick pay
• The list goes on!