Responsibilities

• Create and implement a strategic product marketing plan that highlights product differentiation and value (including pricing and channel strategy) aligned with business objectives, supporting the existing portfolio, product launches, customer acquisition, and revenue growth.
• Develop compelling product positioning and messaging that differentiates the portfolio and resonates with key audiences across multiple customer segments (Academia, BioPharma, CRO/CDMO)
• Ensure alignment with brand and corporate strategies across all product marketing efforts.
• Establish frameworks and metrics to measure the success of product launches, including adoption rates, customer feedback, and sales performance.
• Design and execute integrated marketing campaigns to drive product adoption, protect market share, and expand into new markets.
• Oversee the creation and ongoing maintenance of compelling product content (including web, collateral, whitepapers, webinars, case studies, blogs) that educates target audiences and supports campaign objectives.
• Collaborate with MarCom and Channel Owners to ensure campaign tactics leverage multimedia, social media, and digital marketing strategies to enhance portfolio awareness and generate high-quality leads.
• Collaborate with regional marketing teams to localize campaigns and ensure alignment with market-specific strategies.
• Integrate customer feedback (VoC) into campaign strategies to enhance relevance and impact.
• Partner with sales teams to develop and deliver training, tools, and resources to effectively communicate product benefits and value propositions that drive customer engagement and conversion.

Requirements

• PhD in related Life Science area (Genetics, Developmental Biology, Cancer Biology etc.)
• 5+ years of experience in product marketing or related role in the Life Science space
• Experience managing a reagent product line with demonstrated success
• Experience working with global sales channels and distributors

Preferred

• Experience with Pragmatic or similar marketing frameworks
• Excellent communication skills
• Ability to build strong cross-functional relationships
• Strong problem-solving skills and willingness to think outside the box
• Ability to work independently and collaboratively in a dynamic and fast-paced environment

Benefits

• Medical (BCBS) and Dental (Delta Dental) plans paid at 90%
• Vision Insurance
• Life Insurance, Short and Long Term Disability
• Flexible Spending accounts
• 401(k) Plan with 6% match
• Tuition Reimbursement
• Generous PTO package
• Parental Leave
• Pet Insurance
• Employee Assistance Program