Product Marketing Manager

Product Marketing Manager - Entertainment & Growth Acquisition

USA (Remote)

$128K/yr – $155K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own growth engine for genre-based streaming, turning data, competitors, and partner signals into action across acquisition and content discovery.

Growth Infrastructure: Build data-informed playbooks for paid, owned, and partner channels.
Campaign Execution: Lead end-to-end campaigns from concept to delivery with cross-functional teams.
Performance Optimization: Monitor results and drive changes based on learnings and competitive insights.

Job Description

Own growth strategy for genre-based live TV and streaming packages powered by insights, performance data, competitive intelligence, and market trends.

Growth Infrastructure: Build data-informed growth playbooks across paid, owned, and partner channels.
Campaign Execution: Lead end-to-end campaigns from concept to delivery with cross-functional teams.
Performance Optimization: Monitor results and drive optimizations based on learnings and competitive insights.
Campaign Analysis: Analyze campaign performance and identify opportunities to improve acquisition, efficiency, and business results.
Competitive Synthesis: Conduct competitive analysis and synthesize findings into actionable recommendations.
Cross-Functional Partnerships: Partner with Media, Product Marketing, Digital, Partner Marketing, Social, Analytics, and Product to execute campaigns.
Strategic storytelling: Build presentations and narratives for stakeholders and leadership.
Hands-on Execution: Roll up your sleeves to support strategy, data analysis, and campaign delivery as needed.
Connected TV Ecosystem: Understand OEMs and streaming platforms and how partners influence growth opportunities.
Multi-workstream Coordination: Help coordinate marketing initiatives across workstreams to keep initiatives moving forward.

Group O

3.8 Glassdoor

Group O is an end-to-end business process outsourcing provider specializing in innovative, technologically driven incentive marketing, supply chain, device management & testing, and packaging solutions. The Marketing Division specializes in loyalty and reward program management utilizing O-vationsTM Loyalty and Reward platform, Omni-channel customer care and sales centers, as well as program analytics and supportive creative services. The Supply Chain division is committed to giving clients a competitive edge through comprehensive solutions. Services include kitting and sub-assembly, forward and reverse logistics, device management, spend management and order and inventory management solutions.The Packaging Division is dedicated to keeping client packaging operations running efficiently by procuring and distributing packaging materials, maintaining equipment, and optimizing packaging materials utilizing Smart AuditTM Analysis.Headquartered in Milan, IL, Group O is one of the largest Hispanic-owned companies in the United States with more than 1,200 employees. To learn more, visit www.GroupO.com.

Founded in 1974

Milan, Illinois, USA

623 employees (31 in marketing)

www.groupo.com

75% recommend to a friend

84% CEO approval