Responsibilities

• Own pod-level GTM strategy and execution for new features and enhancements across invoicing, billing, payments experience, and expense/procurement integrations.
• Define and evolve positioning and messaging for our admin financial workflows, clearly articulating value to enterprise admins, finance, and procurement stakeholders.
• Competitive intelligence & differentiation: maintain a live view of how critical market competitors handle admin portals, invoicing, expense integrations, and procurement; and translate those insights into clear differentiation, objection handling, and roadmap input for leadership and cross-functional partners.
• Support product-led growth initiatives in partnership with Product and Lifecycle Marketing, including in-product messaging, experiments, and campaigns that drive adoption and expansion.
• Partner with Product and Design to influence roadmap priorities with customer, market, and data-driven insights.
• Enable customer-facing teams (Sales, CS, Support) with playbooks, talk tracks, battlecards, Sales decks, and training to help them position and sell our admin financial workflows confidently.
• Measure and report impact of your launches/campaigns and PLG initiatives, using data to iterate on GTM plans and improve activation, usage, and retention.
• Act as the voice of the customer: analyze customer interviews and research, win/loss analysis, and customer feedback to represent enterprise needs back to Product and GTM stakeholders. Use these insights to influence roadmap priorities and refine messaging and enablement.