Responsibilities

• Own pod-level GTM strategy and execution for new features and enhancements across invoicing, billing, payments experience, and expense/procurement integrations.
• Define and evolve positioning and messaging for our admin financial workflows, clearly articulating value to enterprise admins, finance, and procurement stakeholders.
• Competitive intelligence & differentiation: maintain a live view of how critical market competitors handle admin portals, invoicing, expense integrations, and procurement; and translate those insights into clear differentiation, objection handling, and roadmap input for leadership and cross-functional partners.
• Support product-led growth initiatives in partnership with Product and Lifecycle Marketing, including in-product messaging, experiments, and campaigns that drive adoption and expansion.
• Partner with Product and Design to influence roadmap priorities with customer, market, and data-driven insights.
• Enable customer-facing teams (Sales, CS, Support) with playbooks, talk tracks, battlecards, Sales decks, and training to help them position and sell our admin financial workflows confidently.
• Measure and report impact of your launches/campaigns and PLG initiatives, using data to iterate on GTM plans and improve activation, usage, and retention.
• Act as the voice of the customer: analyze customer interviews and research, win/loss analysis, and customer feedback to represent enterprise needs back to Product and GTM stakeholders. Use these insights to influence roadmap priorities and refine messaging and enablement.

Requirements

• 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases.
• Proven track record developing positioning and go-to-market strategies for corporate / enterprise audiences.
• Experience turning Admin / workflow capabilities into sales-ready solutions by clearly articulating problems solved, who to sell to, and how offerings bundle into broader enterprise solutions.
• Demonstrated experience owning GTM for a product, from positioning and launch planning through adoption and ongoing optimization.
• Hands-on experience building sales enablement materials, including but not limited to: talk tracks, value props, discovery questions, objection handling, ROI framing, and maintaining decks, 1-pagers, plays, battlecards, and email templates that sales actually uses.
• Experience working on product-led growth motions (e.g., in-product onboarding, prompts, experiments) alongside more traditional sales-led motions.
• Strong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product to drive alignment and execute shared GTM plans.
• Equal parts creative storyteller and analytical thinker, with a “figure it out” ownership mindset and comfort operating independently in ambiguous, evolving spaces.
• Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

Benefits

• Market competitive salary, stock options that you’ll help make worth a lot
• 12 paid holidays
• flexible PTO
• 401K with ezCater match
• health/dental/FSA
• long-term disability insurance
• mental health and family planning resources
• remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office
• a tremendous amount of responsibility and autonomy
• wicked awesome co-workers