Responsibilities

• Assist with developing large multi-touch marketing campaigns that drive awareness and engagement for Enlyte's clinical solutions
• Build comprehensive campaign briefs that outline strategy, messaging, tactics, timeline, and success metrics
• Make strategic optimization decisions based on performance data to continuously improve campaign effectiveness and ROI
• Create marketing content and sales tools specifically designed to help Area Sales Managers successfully sell field case management solutions
• Develop high-quality sales collateral including one-sheets, case studies, competitive positioning, ROI materials, and sales presentations
• Provide ongoing field sales support, training, and responsive assistance to ASMs
• Gather and incorporate field feedback to ensure marketing materials address real selling challenges and customer needs
• Develop thought leadership content that positions Enlyte as a clinical authority
• Create educational and clinical content across multiple formats (webinars, articles, case studies, whitepapers, infographics)
• Ensure all content is clinically accurate, compelling, and aligned with Enlyte's brand and positioning

Requirements

• 5+ years in product marketing, demand generation, sales enablement, sales support, or related B2B marketing roles
• Demonstrated experience developing and executing multi-touch marketing campaigns
• Strong project management skills with the ability to manage multiple priorities, deadlines, and cross-functional stakeholders
• Strong understanding of campaign planning, execution, and optimization
• Experience creating product messaging, sales collateral, and marketing content
• Strong writing and editing skills across internal and external communications
• Intermediate PowerPoint skills and the ability to create polished, effective presentations and sales tools
• Intermediate Excel skills for list management, data cleanup, quality assurance, and reporting support
• Experience using AI tools to improve efficiency and quality, with sound judgment around data privacy and brand standard
• Experience with healthcare, clinical, or casualty/workers' compensation industry experience (preferred)

Preferred

• Healthcare, clinical, or casualty/workers' compensation industry experience (preferred)
• Experience with webinar platforms and coordinating and executing ongoing webinar or training programs
• Continuous improvement orientation with data-driven decision-making approach

Benefits

• We’re committed to supporting your ultimate well-being through our total compensation package offerings that support your health, wealth and self.
• These offerings include Medical, Dental, Vision, Health Savings Accounts / Flexible Spending Accounts, Life and AD&D Insurance, 401(k), Tuition Reimbursement, and an array of resources that encourage a lifetime of healthier living.