Product Marketing Manager at Enlyte | USA

Enlyte

Product Marketing Manager

USA (Remote)

$104K/yr - $118K/yr (Est.)Mid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the field marketing enablement and content engine that arms Area Sales Managers with compelling campaigns, sales collateral, and thought leadership to win in workers’ compensation. Drive multi‑touch programs, manage cross‑functional alignment, and measure ROI from webinars to field content.

Campaign ownership: plan, execute, and optimize multi‑touch programs tied to ASM selling and ROI signals.
Content & collateral: create briefs, case studies, ROI sheets, and webinars to support field selling.
Field enablement governance: coordinate with clinical, product, creative, and ops to ensure timely, accurate materials and feedback loops.

Job Description

Develop and execute large, multi-touch marketing campaigns that drive awareness and engagement for Enlyte's clinical solutions
Build comprehensive campaign briefs that outline strategy, messaging, tactics, timeline, and success metrics
Present campaign debriefs with performance analysis, learnings, and data-driven optimization recommendations
Make strategic optimization decisions based on performance data to continuously improve campaign effectiveness and ROI
Create marketing content and sales tools specifically designed to help Area Sales Managers successfully sell field case management solutions
Develop high-quality sales collateral including one-sheets, case studies, competitive positioning, ROI materials, and sales presentations
Provide ongoing field sales support, training, and responsive assistance to ASMs
Gather and incorporate field feedback to ensure marketing materials address real selling challenges and customer needs
Develop thought leadership content that positions Enlyte as a clinical authority in workers' compensation
Create educational and clinical content across multiple formats (webinars, articles, case studies, whitepapers, infographics)

5+ years in product marketing, demand generation, sales enablement, sales support, or related B2B marketing roles
Demonstrated experience developing and executing multi-touch marketing campaigns
Proven ability to manage large, complex projects in a matrixed organization
Strong understanding of campaign planning, execution, and optimization
Experience creating product messaging, sales collateral, and marketing content
Background in webinar, event support, or recurring program management

Healthcare, clinical, or casualty/workers' compensation industry experience (preferred)
Proficiency with marketing automation platforms, analytics tools, and campaign management software
Experience presenting to senior leadership and diverse stakeholder groups
Self-directed, adaptable, and comfortable working in ambiguous environments
Customer-focused mindset with commitment to understanding ASM and end-customer needs
Continuous improvement orientation with data-driven decision-making approach

We’re committed to supporting your ultimate well-being through our total compensation package offerings that support your health, wealth and self.
These offerings include Medical, Dental, Vision, Health Savings Accounts / Flexible Spending Accounts, Life and AD&D Insurance, 401(k), Tuition Reimbursement, and an array of resources that encourage a lifetime of healthier living.
Benefits eligibility may differ depending on full-time or part-time status.

Enlyte

3.3 Glassdoor

Enlyte is a P&C industry leader, providing claims technology innovations and connectivity solutions, specialty networks, case management services, pharmacy benefit and disability management. Serving over 2,000 entities, including a majority of Fortune 500 employers, Enlyte leverages its portfolio of solutions to simplify processes and improve outcomes for auto, workers’ compensation, and disability claims. For more information, please visit www.enlyte.com.

Founded in 1946

Remote, Oregon, USA

4.8K employees (51 in marketing)

www.enlyte.com

63% recommend to a friend

100% CEO approval