Product Marketing Manager

Boulder, CO (Hybrid)

$81K/yr – $104K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own global growth initiatives with PM-aligned product adoption in a B2B portfolio, then shape GTM through pricing, content, and campaigns across world areas.

  • Growth ownership: drive product adoption with cross-functional PM collaboration and industry/strategic accounts.
  • GT M and channels: build pricing, content, dashboards, and campaigns for global reach.
  • Global collaboration: be the Coriolis marketing touchpoint and align Emerson teams for differentiated value and sales campaigns.

Job Description

Responsibilities

  • Own and elevate growth initiatives within the current portfolio, involving close partnership with Product Managers to drive key product adoption.
  • Develop and implement marketing strategies, in collaboration with global teams, to achieve growth targets.
  • Lead and coordinate cadenced calls/action plans with Industry, World Area, and Strategic Account teams.
  • Build and execute pricing programs, content strategies, key account qualifications, dashboards, and campaign initiatives.
  • Serve as the global Coriolis marketing point-of-contact for driving key new product adoption at strategic accounts.
  • Identify and pursue alternative channel and distribution solutions.
  • Build cross-functional relationships across Emerson to align on broader portfolio objectives.
  • Ensure global focus on Competitive intelligence.
  • Collaborate with integrated marketing to ensure impactful marketing and promotion.
  • Coordinate with World Areas to define differentiation and customer value to support global sales campaigns.

Requirements

  • Bachelor's degree in Marketing, Engineering, Business, or a related field.
  • 2 years of relevant experience.
  • Experience with sales and/or marketing in a B2B environment.
  • Expected Travel approximately 20%.
  • Legal authorization to work in the United States - Sponsorship will not be provided for this position.

Preferred

  • MBA or other advanced degree.
  • Process and control instrumentation experience.
  • Proficiency driving growth initiatives and implementing go-to-market strategies.
  • Track record of translating customer needs and growth initiatives into effective marketing programs,
  • Proven ability to thrive in ambiguous environments, demonstrating adaptability, sound judgment, and initiative when processes or direction are not fully defined.
  • Excellent communication and collaboration skills across diverse, global teams.
  • Experience working in a heavily matrixed organization a plus.
  • Data-driven perspective with proficiency in using analytics to measure and substantiate marketing initiatives.
  • Consistent record of successfully executed product launches, business development programs, or sales planning.
  • Experience in long-term planning and translating strategic initiatives into actionable and tactical goals.
  • Demonstrated success of proactively leading initiatives beyond assigned responsibilities, influencing outcomes across teams and functions.

Benefits

  • We recognize the importance of employee wellbeing and know that to do your best you must have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs.
  • We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, profit sharing retirement, tuition reimbursement, employee resource groups, recognition, and much more.
  • Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
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Emerson

3.9 Glassdoor

Emerson (NYSE: EMR) is a global automation leader delivering solutions for the most demanding technology challenges. Headquartered in St. Louis, Missouri, Emerson is engineering the autonomous future, enabling customers to optimize operations and accelerate innovation. For more information, visit Emerson.com.

Founded in 2014
St Louis, Missouri, USA
51K employees (1,578 in marketing)
81% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$58.1K
Traffic Source Mix
Search
57.6%
Direct
34.9%
Referral
5.9%
Social
0.5%
Paid
0.9%

Headcount Trend

Current headcount: ~51K

Marketing Team

Marketing Team Size
1,164 (2% of company)
Median Career Experience
14 years
Median Tenure
7.5 years

Funding

Total Funding
$2B
Last Raise
$2B
Post IPO Debt, 1 months ago

Funding History

  • Feb 2026
    Post IPO Debt • $2B

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