Responsibilities

• Positioning, ICP, and Messaging
• Define clear, differentiated positioning and value propositions for our Education solutions
• Own Ideal Customer Profiles and buyer personas grounded in customer and market insight
• Translate complex software and payments capabilities into simple, compelling narratives
• Ensure consistency across Product, Marketing, and Sales
• Go to Market and Launch Execution
• Lead go to market strategy for launches, releases, and commercial initiatives
• Partner with Product to turn roadmap into market ready messaging and materials
• Drive coordinated execution across Sales, Marketing, and Partnerships
• Continuously refine approach based on performance and feedback

Requirements

• At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
• Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue
• Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions
• Ability to translate complex products into simple, compelling value propositions that resonate with buyers
• Comfortable operating cross functionally and partnering closely with Product, Sales, and broader commercial teams
• Hands on experience using AI in day to day marketing workflows, with a focus on improving speed, quality, and scale
• Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
• Strong communication skills, both written and verbal, with the ability to influence across teams
• Highly organized, able to manage multiple priorities without losing attention to detail
• Bias toward action with a focus on execution and outcomes

Preferred

• Experience in payments, fintech, or vertical SaaS platforms
• Experience supporting multi product or platform environments
• Experience directly tying product marketing efforts to pipeline and revenue outcomes

Benefits

• Competitive compensation
• Employee Stock Purchase Plan (ESPP)
• Competitive time off, including Digital Disconnect and FlyBetter Days to volunteer in a cause you believe in.
• Work with brilliant people globally Learn more about their journeys by checking out #InsideFlywire on social media
• Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates
• Be a meaningful part in our success - every FlyMate makes an impact
• Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers, OneFlywire Career Mobility)