Product Marketing Manager, Ecosystem & Developer at Benchling | San Francisco, CA | $191K/yr – $259K/yr

Benchling

Product Marketing Manager, Ecosystem & Developer

San Francisco, CA (Hybrid)

$191K/yr – $259K/yrSenior Level10+ years expFull time

Posted 5 months ago

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Job Summary

Drive market strategy and GTM for Benchling’s technical B2B platform products, elevating infrastructure messaging and end-to-end launches.

Must-have: 10+ years in product marketing for developer tools, data platforms, or infrastructure SaaS.
Standout: Translate complex API/data-platform capabilities into clear business value that resonates with executives.

Job Description

Responsibilities

Market strategy & positioning Define how Benchling wins in the scientific infrastructure space by articulating the value of Benchling as an integration backbone not just a workflow tool. Elevate our automation tools, analysis products, data model, APIs, event architecture, and governance capabilities into differentiated, enterprise-grade positioning.
Messaging that converts: Translate technically complex capabilities — event-driven pipelines, SQL/API data access, in-platform analysis, and custom code environments — into sharp messaging that drives understanding and adoption.
You’ve marketed products where seemingly small architectural decisions — API design, extensibility models, performance improvements, or data model choices materially impacted customer outcomes. You know how to communicate why those details matter, translating infrastructure excellence into business value without diluting the technical truth.
GTM execution: Own launches end-to-end. You'll lead upcoming releases across Platform, Ecosystem, and Automation and Analytics products, coordinating across Product, Sales, Solutions Consultants, and Customer Success to drive field readiness and market impact.
Revenue impact: Develop quarterly and annual plans with clear metrics. Partner with Product on roadmap prioritization and with Sales on expansion plays — turning our products into a material and measurable revenue driver.
Enablement that sticks: Build the strategy and execute on enablement assets that give Sales and Solutions teams the confidence to win competitive deals — including against deeply technical IT evaluators.
Voice of the market: Be the internal expert on the competitive landscape, buyer pain points, and emerging trends spanning developer platform, scientific data management, lab automation systems, scientific analysis software, and AI in R&D. Feed those insights back into the product.
Industry presence: Represent Benchling at conferences and industry events, and support strategic customer conversations in pre-sales settings alongside Product and Sales.

Requirements

10+ years in product marketing, with a track record of owning GTM for technical B2B products — developer tools, data platforms, APIs, or infrastructure SaaS.
Technical foundation — you're fluent in the language of data platforms, APIs, and developer tools. You don't need to have written production code, but you can hold a credible conversation with a data engineer or IT architect and earn their respect.
Exceptional storyteller — Your storytelling and messaging ability will stop a VP of R&D in their tracks and your technical acumen earns the respect of a data architect.
GTM operator — you've run launches at scale, built enablement programs, and have clear examples of marketing work that moved pipeline and revenue.
Life sciences curiosity — you don't need a biology degree, but you're genuinely excited to learn the science and understand what makes these customers tick.
Bachelor's or advanced degree in a technical field (CS, Engineering, Bioinformatics, or related). Familiarity with Benchling is a plus.

Preferred

Familiarity with life science lab workflows, common lab instruments (plate Readers, HPLC, sequencer) and/or automation platforms
Working knowledge of scientific data analysis tools (e.g. Prism, JMP, R, Python) or data infrastructure tools

Benchling

3.6 Glassdoor

Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology.Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market. Come help us bring modern software to modern science. https://www.benchling.com/careers/

Founded in 2012

San Francisco, California, USA

796 employees (34 in marketing)

benchling.com

67% recommend to a friend

85% CEO approval