Responsibilities

• Positioning & Messaging (Core Ownership)
• Develop clear, differentiated positioning for Dexmate's products
• Translate complex technical capabilities into compelling, customer-facing value propositions
• Define the Ideal Customer Profile (ICP) and key use cases across target industries
• Go-To-Market (GTM) Strategy
• Lead product launches and end-to-end GTM planning
• Partner cross-functionally with Product, Sales, and Leadership to ensure alignment
• Develop industry-specific messaging tailored to key verticals
• Sales Enablement
• Create high-impact sales materials that drive deal success, including: Pitch decks, One-pagers, ROI calculators, Competitive battlecards