Product Marketing Manager at Dexmate | Santa Clara, CA

Product Marketing Manager

Santa Clara, CA (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive B2B product marketing for a robotics/AI platform by shaping positioning, ICP, and GTM plans.

Drive clear product positioning and ICP across target industries to guide GTM.
Lead end-to-end GTM planning and cross-functional launches with Product, Engineering, and Sales.
Create high-impact sales materials and enablement content that accelerates deals.

Positioning & Messaging (Core Ownership)
Develop clear, differentiated positioning for Dexmate's products
Translate complex technical capabilities into compelling, customer-facing value propositions
Define the Ideal Customer Profile (ICP) and key use cases across target industries
Go-To-Market (GTM) Strategy
Lead product launches and end-to-end GTM planning
Partner cross-functionally with Product, Sales, and Leadership to ensure alignment
Develop industry-specific messaging tailored to key verticals
Sales Enablement
Create high-impact sales materials that drive deal success, including: Pitch decks, One-pagers, ROI calculators, Competitive battlecards