Product Marketing Manager, Dental (3D Printing) at Formlabs | Somerville, MA | $85K/yr – $135K/yr

Product Marketing Manager, Dental (3D Printing)

Somerville, MA (Hybrid)

$85K/yr – $135K/yrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own dental product marketing end to end with launches, messaging, and multi-channel campaigns that connect dental personas to hardware, software, and materials.

Go-to-Market & Launches: drive launches for dental hardware, software, and materials
Positioning & Messaging: translate technology and market shifts into dental use cases
Campaign & Enablement: plan campaigns, optimize performance, and arm sales with tools

Job Description

Go-to-Market & Launches: Lead go-to-market and product launches for new dental hardware, software, and materials
Positioning & Messaging: Build positioning and messaging that connects market and technology trends to dental personas and use cases
Strategy & Leadership: Partner with leadership to shape and execute the dental marketing strategy
Campaign Planning & Execution: Plan and run marketing campaigns across email, social media, and other digital and traditional channels
Digital Presence: Own the content and strategy of the Formlabs Dental website
Content & Storytelling: Develop high-impact content including case studies, workflow videos, website copy, and customer stories
Competitive Intelligence: Track competitors and adjust positioning as the market shifts
Sales Enablement: Enable direct sales teams and channel partners with sales enablement materials and co-branded campaigns
Events & Field Marketing: Promote and demo Formlabs products at conferences, trade shows, and events
Ecosystem & Partnerships: Collaborate with dental professionals, key opinion leaders (KOLs), and cross-functional content, creative, events, sales, and product teams

Formlabs

3.1 Glassdoor

Formlabs builds the tools that make it possible for anyone to bring their ideas to life. Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary, Formlabs is the professional 3D printer of choice for engineers, designers, manufacturers, healthcare providers, and decision makers around the globe. Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions.

Founded in 2011

Somerville, Massachusetts, USA

707 employees (56 in marketing)

formlabs.com

48% recommend to a friend

57% CEO approval