Product Marketing Manager

Responsibilities

• Go-to-Market Execution: Lead cross-functional go-to-market planning and execution for new products, feature releases, enhancements, and strategic initiatives. Coordinate launch plans, sales enablement, communications, webinars, and supporting content to drive awareness, adoption, and customer engagement.
• Sales Enablement & Content: Create and maintain product briefs, presentations, solution sheets, battlecards, competitive comparisons, website content, and other sales and customer-facing materials.
• Positioning & Messaging: Own the development and evolution of personas, positioning, messaging, value propositions, and product narratives that differentiate company offerings and support business objectives.
• Market & Competitive Intelligence: Conduct market research, competitive analysis, customer interviews, and related discovery activities to identify market needs, customer pain points, and industry trends.
• Voice of the Customer: Gather and analyze insights from customer feedback, product demonstrations, sales interactions, and roadmap discussions. Share recommendations across marketing, sales, and technology teams to inform positioning, messaging, go-to-market strategies, and future product priorities.
• Partner Marketing: Support partner marketing initiatives through the development of messaging, sales tools, content, and co-marketing activities.
• Customer Advocacy: Support customer advocacy initiatives through the development of testimonials, case studies, and success stories.
• Events: Contribute product-related content and communications for webinars, industry conferences, customer events, and the company's annual user conference.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6+ years of experience in product marketing, solutions marketing, product management, sales enablement, or a related B2B technology role.
• Demonstrated success leading product launches, developing messaging, and supporting go-to-market initiatives in a technology environment.

Preferred

• Experience in B2B SaaS, software, or technology.
• Experience in financial services, automotive finance, lending, or related industries.
• Experience with market research, competitive intelligence, customer insights, and CRM platforms such as Salesforce.