Product Marketing Manager

DC BLOX

Product Marketing Manager – Data Center Solutions

Atlanta, GA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the core messaging and market intelligence for DC infrastructure products, turning complex data center features into buyer-ready value propositions and guiding go-to-market with cross-functional collaboration.

Messaging and Positioning: Define differentiated positioning for colocation, connectivity, and hyperscale buyers across enterprise, hyperscale, and carrier segments.
Market & Sales Enablement: Translate features into customer value, develop assets, and tailor support for complex deals.

Job Description

Develop and maintain clear, differentiated product/project positioning and messaging tailored to colocation, dark fiber / connectivity, and hyperscale data center buyers and influencers.
Translate technical and marketable features (e.g. location, critical power availability, network connections, cooling technology, and integrated digital infrastructure) into customer-centric value propositions across enterprise, hyperscale, and carrier customers.
Create and maintain core messaging frameworks, personas, and competitive positioning.
Work with internal subject matter experts across data center design, construction, operations, IT, network and market development to determine new projects, key features, specifications, and benefits.
Develop sales enablement assets, including pitch decks, project briefs, webpages, battlecards, FAQs, and case studies.
Support complex sales cycles and campaigns with tailored messaging and deal-specific support as needed.
Conduct ongoing market research to understand customer needs, buying drivers, and industry trends.
Monitor competitive offerings across colocation, hyperscale, connectivity and subsea cable markets.
Synthesize insights into actionable recommendations for product strategy and marketing execution.
Collaborate in the development of marketing assets to support campaigns, thought leadership, and industry events.

Best-fit messaging and positioning work with key buyer segments across data center markets.
Competitive and market monitoring to inform go-to-market and product decisions.
Sales enablement and campaign support materials aligned to deal needs.

Experience marketing colocation, wholesale, hyperscale, network, or edge data center solutions.
Familiarity with enterprise IT, cloud service providers, and network service providers.
Experience working with analyst firms, industry associations, or large-scale industry events.

DC BLOX

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DC BLOX provides connected data centers, from colocation facilities in growing markets to hyperscale-ready build-to-suit campuses. DC BLOX also provides integrated regional network services and dark fiber solutions to meet the connectivity requirements of modern business.

Founded in 2014

Atlanta, Georgia, USA

109 employees (5 in marketing)

dcblox.com

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