Responsibilities

• Own end-to-end campaign execution across in-app, outbound, and paid channels to ensure timely delivery.
• Collaborate with Creative teams to translate experiment requirements into briefs and ensure assets meet channel specs.
• Develop AI-powered tools to speed execution and automate repetitive tasks on Amazon platforms.
• Own detailed implementation plans, measurement setup, and data reporting to inform decisions.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience with in app messaging and mobile marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.)
• Experience with A/B or multivariate testing
• Experience managing multiple projects, prioritizing, planning, and managing time
• Experience with product marketing, lifecycle marketing, or growth marketing

Preferred

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with marketing automation platforms and campaign management tools
• Experience building or implementing AI-powered workflow tools
• Experience in entertainment, streaming, or subscription businesses