Product Marketing Manager, Customer & Lifecycle

Boston, MA (Hybrid)

$160K/yr – $180K/yrSenior Level3+ years expSalaried Ft

Posted 4 weeks ago

Job Summary

Own the customer marketing program and build AI-driven workflows across knowledge, advocacy, and lifecycle communications; partner with Support to revamp the knowledgebase and mine customer voice for new use cases.

  • Lead knowledgebase revamp and escalation of customer-facing content
  • Develop lifecycle communications and advocacy programs while expanding AI-enabled processes

Job Description

Responsibilities

  • Product Knowledge and Technical Content: You will start by partnering with our Support team to audit, re-write and rebuild our customer knowledgebase to make it more accessible to both customers and our in-house AI bots. It offers real value and is also the fastest way to learn our product deeply.
  • Customer Lifecycle Communications: Automated welcome and onboarding emails, the customer newsletter, and customer webinars. You will own the strategy, calendar, and the results.
  • Customer Evidence and Advocacy: Produce case studies, customer one-pagers, our AE-Customer reference program, G2 & Capterra reviews, and light customer marketing including gifting
  • Feed the Customer Voice Back Into Marketing: The customer relationship is the best research asset in the company, and we can do a better job pairing our website and product narrative with real customer evidence.
  • Build the AI Workflows Behind the Program: You will start from a foundation we have already built, including our AI Context Lake, but will need to build further including things like drafting and maintaining knowledgebase articles, mining SDR, AE, CSM calls for new use cases and the language customers actually use, monitoring competitors continuously. We are looking for someone who will build the next ten of these.

Requirements

  • 3-5 years in product marketing, customer marketing, or related technical role at a B2B SaaS company
  • Experience running customer programs such as references, reviews, advocacy, or lifecycle email
  • Technical background. You can hold your own on encryption and compliance scoping, and write about it without an engineer rewriting your draft.
  • AI is a production tool for you, not something you send occasional prompts.

Benefits

  • PreVeil offers competitive compensation, excellent benefits, and the opportunity to make a real impact on cybersecurity and defense compliance.
PreVeil Inc logo

PreVeil Inc

2.9 Glassdoor

PreVeil makes encryption usable for CMMC & ITAR compliance, business and personal use. PreVeil’s encrypted email works with existing apps like Outlook or Gmail, letting users keep their regular email addresses. PreVeil Drive works like DropBox for file sharing, but with far better security. All messages and documents are encrypted end-to-end, which means that no one other than intended recipients can read or scan them—not even PreVeil. PreVeil is designed for both small teams and large enterprises. Visit www.preveil.com to learn more.

Founded in 2015
Boston, Massachusetts, USA
75 employees (7 in marketing)
45% recommend to a friend

Salaries

Posted range

$160K/yr – $180K/yr

Taken straight from the job posting.

The middle of this range ($170K) is 43% above the median base salary for Product Marketing Manager roles in the United States ($119K).

Product Marketing Manager median pay in the United States

$120K/yr

Most pay falls between $102K and $145K. Based on 468 salaries.

See all PreVeil Inc salaries

Marketing Team

Marketing Team Size
5 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$27M
Last Raise
$20M
Private Equity, 4 years ago

Funding History

  • Oct 2022
    Private Equity • $20M
  • Sep 2019
    Series B • $7M
  • Mar 2018
    Series A

Traffic Signals

Monthly Visitors
52.5K
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
31.8%
Direct
60.6%
Referral
5.2%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~77
PreVeil Inc logo

Product Marketing Manager, Customer & Lifecycle

PreVeil Inc · Boston, MA · Hybrid