Responsibilities

• Define the value proposition, positioning, messaging, and GTM strategy for CoreWeave's AI researcher and developer tools.
• Develop narratives, demos, and product storytelling that communicate CoreWeave's differentiation and value to AI researchers, engineers, platform teams, and technical decision-makers.
• Support product launches with persona-driven messaging grounded in customer insights, market research, and product adoption data.
• Partner with Demand Generation and Content Marketing to develop campaign briefs and messaging frameworks that scale across the customer journey.
• Equip Sales, Solutions Architects, and Customer Success teams with messaging frameworks, battlecards, competitive intelligence, presentations, and technical enablement content.
• Be the hands-on product expert by building and running AI workflows with the tools, creating demos, and leveraging firsthand product experience to shape messaging, enablement, and customer engagements.
• Measure the effectiveness of product positioning, messaging, and launch activities through adoption, engagement, and pipeline metrics.
• Track the impact of sales enablement assets and go-to-market programs on pipeline generation, deal velocity, and win rates.
• Analyze product adoption and customer retention trends to identify opportunities for improved messaging and growth.

Requirements

• 3+ years of experience in Product Marketing, Technical Marketing, Product Management, Developer Marketing, or a related go-to-market role, ideally within AI/ML, developer tools, SaaS, data platforms, or enterprise software.
• Strong technical aptitude with the ability to collaborate effectively with Product, Engineering, Developer Relations teams, and Solutions Architects.
• Ability to understand complex AI, machine learning, or developer workflows and translate technical capabilities into clear customer value, compelling narratives, and differentiated positioning.
• Experience creating product launches, sales enablement materials, customer-facing content, demos, case studies, webinars, and other go-to-market assets.
• Familiarity with customer research, persona development, customer journeys, use-case identification, and customer advocacy programs.
• Proven ability to manage cross-functional projects and contribute to successful product launches, adoption initiatives, and integrated marketing campaigns.
• Strong written and verbal communication skills, with the ability to influence both technical and non-technical stakeholders.
• Curiosity about AI, machine learning, LLMs, AI agents, and the tools developers use to build, evaluate, and operate AI systems.

Preferred

• Academic or business background in AI and machine learning
• Hands-on experience with Python, data science, machine learning workflows, or developer tools.

Benefits

• Medical, dental, and vision insurance - 100% paid for by CoreWeave
• Company-paid Life Insurance
• Voluntary supplemental life insurance
• Short and long-term disability insurance
• Flexible Spending Account
• Health Savings Account
• Tuition Reimbursement
• Ability to Participate in Employee Stock Purchase Program (ESPP)
• Mental Wellness Benefits through Spring Health
• Family-Forming support provided by Carrot