Responsibilities

• Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)
• Run point on cross-functional launches and campaigns across marketing, sales, and product
• Conduct user research to identify gaps in the market for our product to fill
• Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
• Help internal teams and product evangelists craft messaging and sequences that align with customer value
• Externally evangelize Hightouch at field events, customer engagements, and webinars

Requirements

• 4-6 years in competitive intelligence, product marketing, or market research, ideally in B2B SaaS
• Strong primary and secondary research skills (win/loss interviews, analyst reports, public filings, review sites, pricing pages); ability to synthesize messy, conflicting signals into a clear point of view; comfortable building and maintaining structured frameworks (battlecards, comparison matrices, positioning maps).
• Proven track record of producing content that sales and marketing actually use — battlecards, competitive decks, objection handling guides
• Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
• Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
• Cross-functional fluency: has worked closely with sales (win/loss, deal support), product (roadmap and positioning input), and marketing (messaging, launches); understands sales cycles well enough to know what reps need in the moment, not just what's "interesting."
• Domain fit: familiarity with data infrastructure, CDPs, MarTech, or adjacent technical B2B markets.
• High ownership: flags competitive shifts before sales asks, not just after losing a deal; comfortable being the first person to build this function rather than inheriting an existing playbook.

Preferred

• Built or owned a CI program (not just contributed to one) at a prior company; experience in a high-growth or fast-moving market where competitors and positioning shift often.
• Experience in the CDP, martech, data infrastructure, adtech, AI, or lifecycle marketing ecosystem
• Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats.